Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave.

Measurement 40

Measurement Comparison Banking Print 40

NewsWhip

JULY 12, 2022

Rang describes 5 lessons that PR professionals can take from this event: . As a comparison, the US company CenturyLink experienced a similar outage in a period of three days. If Rogers had studied their American counterpart, they may have been better able to measure the magnitude of this crisis,” says Rang. .

Communications 158

Communications Telecommunications Banking Crisis 158

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Share of voice – This can be a valuable metric in comparison to a key competitor.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Build in and budget for metrics. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. in any quarter.

Agency 122

Agency Creativity Marketing Government 122

PR 20/20

FEBRUARY 7, 2023

Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Tagging your HubSpot website with your measurement ID Choose “Settings.” Click “Save.”

Analytics 69

Analytics Google Mobile Measurement 69

NewsWhip

APRIL 7, 2021

We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. . Brands that stepped up to the March Madness crisis. The public interest in the March Madness inequality conversation.

Sports 148

Sports Comparison Viral Crisis 148

Cision

JULY 25, 2016

In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. Measurement enables adaptability. These are superusers. Superusers are the 1%.

Facebook 120

Facebook Instagram Measurement Twitter 120

Sword and the Script

AUGUST 29, 2020

While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of these things were already underway. This weekend, I had a chance to go back and review a few of them. These three studies are the center of this week’s Unscripted Marketing Links.

Media Relations 102

Media Relations Report Industry SEO 102

Mindful Marketing

JUNE 4, 2022

Walmart’s strategy to support the celebration involved a line of party products , including napkins, plates, and drink koozies branded “Juneteenth” using the black, red, and green colors often associated with Black liberation , and carrying the tagline, “ It’s the freedom for me.”

Film 65

Film Retail Comparison Nonprofit 65

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . The Martin Agency has an incredible history of long-standing clients and brand partners who have been able to earn the agency incredible street cred and recognition over the years.

Agency 78

Agency Creativity Instagram Trends 78

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. You’re not alone. Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Sword and the Script

APRIL 13, 2021

The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. We do all of that with a budget that is minuscule in comparison to Google, Facebook, or most other data providers with a similar scale.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure. 40% say live events. 25% product or service comparisons.

B2B 64

B2B Report Marketing Survey 64

Katie Paine's Measurement Blog

MARCH 29, 2023

Or, to put another way, the more effective you are at generating attention to your organization, event, or happening, the more inevitable the negative coverage. That was my conclusion from a comparison of two more recent crises, the Planned Parenthood videos and Bill Cosby. The bigger the target, the more likely the crisis.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down.

Social Media 52

Social Media Media Writing Web 52

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1. Impressions.

Report 40

Report Measurement Media Comparison 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. After all, the most successful brands are also powerhouse publishers. Sound familiar?

Marketing 49

Marketing eBook Case Study Comparison 49

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. The media failed to create, to brand and accurately represent. Host 2: A comparison, any similarities? People are looking for the results of something that is an information event, some of them do not have specific ones. Or "Which TV to buy?".

Google 52

Google Engineering Sports Comparison 52

PR Conversations

DECEMBER 11, 2014

See, Twitter reaction to events often at odds with overall public opinion.). Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Image Source(s): Savage Brands , H&M , GNP Company. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. These fine folk did: Jan.

SEO 42

SEO Measurement Facebook Blogging 42

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

MAY 12, 2024

Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out. But in truth, your ideal publishing cadence will fluctuate based on your brand’s resources and goals.

How To 105

How To Resources Comparison Analytics 105