Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Software Media Comparison 397

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Brand trust isn’t discretionary. In uncertain times, intangibles like brand trust are even more valuable.

Comparison 296

Comparison Advertising Advertising Reputation 296

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison System 52

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Measurement Analytics 195

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. Consistent use of logos, icons, colors and fonts goes a long way in generating a brand that is instantly recognized by readers, viewers and visitors.

Corporate 68

Corporate Brand Branding Guidelines 68

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. Use topic segmentation to determine which topics to align with your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. If you’d like to understand how to monitor your brand in real time, reach out to us here. So let’s dig in.

Pinterest 78

Pinterest Comparison Local Instagram 78

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave.

Measurement 40

Measurement Comparison Banking Print 40

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? Where should we be cautious when interpreting the data?

How To 120

How To Media Comparison LinkedIn 120

PR in High Definition

MAY 31, 2017

Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be used and re-used across the team. What PR does is generate awareness in a market, so to measure success, we should aim to measure this awareness.

Measurement 48

Measurement Financial Comparison Advertising 48

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Share of voice – This can be a valuable metric in comparison to a key competitor.

Exercises 136

Exercises Comparison B2C Internal 136

NewsWhip

JULY 12, 2022

As a comparison, the US company CenturyLink experienced a similar outage in a period of three days. If Rogers had studied their American counterpart, they may have been better able to measure the magnitude of this crisis,” says Rang. . In its outage, CenturyLink garnered 1.7k articles and 162k interactions. . “If

Communications 158

Communications Telecommunications Banking Crisis 158

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. in any quarter.

Agency 122

Agency Creativity Marketing Government 122

PR 20/20

FEBRUARY 7, 2023

Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Tagging your HubSpot website with your measurement ID Choose “Settings.” Click “Save.”

Analytics 69

Analytics Google Mobile Measurement 69

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Build in and budget for metrics. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. This helped eliminate much of the noise.

Tools 82

Tools Comparison Media System 82

Sword and the Script

SEPTEMBER 11, 2018

The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. In technology, the classic comparison of Salesforce to Oracle is an iconic example. 5) Feedback and measurement. 2) Clearly defined positioning.

Software 97

Software Comparison Content Marketing Measurement 97

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

Shift Communications

DECEMBER 23, 2014

The report, developed by the Times to assess its standing in the media marketplace, showed a plummeting online readership and embraced a difficult truth: that reach, engagement and reader retention is a serious issue for the paper, especially in comparison to new digital publishers like Buzzfeed. Why Measuring PR Shouldn’t Include Sales.

Comparison 94

Comparison Measurement Blogging Engineering 94

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Make the most of your time with measurement. This free guide can help agencies and brand marketers alike prove (and improve on!) Start your email series with an offer, such as a free whitepaper.

Marketing 120

Marketing Comparison eBook Energy 120

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR PR professionals still report mainly on traditional media coverage and only 38% report on analytics from influencer campaigns.”

Media Relations 98

Media Relations Report Industry SEO 98

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. This technique allows you to see what tactic has had a great effect and which tactic has not worked.

Strategy 93

Strategy Publicity Comparison Social Media 93

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The empathy marketing problem.

Marketing 82

Marketing How To B2B Exercises 82

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. They knew the Guardian was an important publication but what they hadn’t realised before analysing their coverage was that one particular journalist had written about their brand more than 30 times.

Google 120

Google Analysis Comparison Data 120