ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

The fashion factor. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. We bet on articles about sexy start-ups and sound stalwarts that fit the Newton “brand.”

Sports 149

Sports Fashion Print Pitching 149

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. We hoped to create a buzz for the Holidays and for Tech Lifestyle Fashion and use of the #VZTechHoliday hashtag.

Case Study 131

Case Study Wireless Company Local 131

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Much of PR today is about leverage.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Heather West. westlevyPR. Peter Shankman. petershankman. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

ReimaginePR

MAY 30, 2015

When we take a company on, we assess what materials they have. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Reinforce the character and values of your brand by where and how you shoot its people. Headshots of stiff CEO’s are pretty darned old fashioned. have energy.

Media 120

Media Television Video Print 120

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. How has your company - M3 Communications Group, Inc changed during this year? That is why in all three sectors there will be one or another company that will fall overboard.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Buzzstream

NOVEMBER 7, 2017

Lifestyle/fashion/celebrity media. Things are relatively easy when we reach out to business and/or tech media outlets, as we have a lot to share about our experience as a tech startup company and the key tech functionalities that enable our business. Those are the guys that stand between the business and the fashion side of companies.

Fashion 48

Fashion Pitching Tools Resources 48

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Read on to find out how to craft the best collaboration. Authenticity .

B2B 191

B2B Social Media Radio Fashion 191

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing.

YouTube 54

YouTube Video Measurement Print 54

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. A sponsored content twist.

Software 121

Software Case Study Advertising Advertising 121

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals. How can they overcome it?

Enterprise 227

Enterprise Agency Radio Fashion 227

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. I love the style that Kat incorporates into her post and whenever I visit, there’s always a new brand I discover!

Blogging 28

Blogging Retail Trends Product Launch 28

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Digital agency – doesn’t that sound impressive and in demand? Not usually. Let me give an example.

Agency 188

Agency SEO Advertising Advertising 188

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

APRIL 24, 2018

When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. Content marketing is a powerful way for potential customers get to know your business if you have to give them a reason to like and trust your brand. 2) You have to invest for the long run.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. 1. What is your area of specialism/industry? 9.

Interviews 28

Interviews Fashion SEO Social Media 28

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Namecheap *- If you prefer to handle your domain registration and site hosting with two different companies (I do), Namecheap is my top choice for domain registration.

Tools 78

Tools eBook Print System 78

Shift Communications

JUNE 15, 2018

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas. Influencer Marketing. Senior Account Executive.

Fashion 74

Fashion Newspapers Print B2B 74

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. This impacts sleep, of course, so we conducted an annual poll on the effects of “falling back” for a mattress company client. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Mindful Marketing

APRIL 4, 2020

Thanks to creative thinking and agile adjustments of their marketing plans, certain companies have rapidly repositioned themselves for productivity uninfected by the virus. Some companies, however, have realized that both feet don’t need to be bolted to the floor.

Sports 106

Sports Healthcare Video Resources 106

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Determine a format that will work with your organization’s brand…and get to work! Bottom-line? Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

AUGUST 2, 2016

He or she is the right hand of a company commander and is responsible for the day-to-day administration of the unit. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60