5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. Even with the brand explaining that the sale seen in the video was actually part of its early Black Friday deals that were extended, the original video has collected over 3.8

Brand 78

Brand Branding Retail Viral 78

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Acura Integration.

Brand 88

Brand Branding Apparel Fashion 88

Konnect Agency

SEPTEMBER 25, 2023

Brand partnerships represent a strategic collaboration between two brands where one’s success benefits the other. These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. The two collaborated to create Crumbl Pink, a pink shade unique to the Crumbl brand.

Brand 52

Brand Branding Fashion Creativity 52

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Utilizing top talent, many brands pay influencers to promote their products in posts, stories, or live streams. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

NewsWhip

JULY 7, 2021

Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million , compared to $11 million the year before. . Balenciaga x Crocs. Let’s dive into the data. . engagements. CNN topped the charts with 17.5k

Consumer 78

Consumer Brand Branding Fashion 78

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Using NewsWhip’s Spike , we have identified collaborations across various industries, including fashion, beauty, and food, that have generated substantial online engagement and had the most impact.

Brand 78

Brand Branding Instagram Social Media 78

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Agility PR Solutions

AUGUST 4, 2020

TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. As such, many companies are eager to jump at the opportunity to focus their social media marketing efforts on TikTok. The post Is your brand ready for a TikTok ban? Attracting and retaining the […].

Fashion 86

Fashion How To Brand Branding 86

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. When it comes to media, do you have a ‘wish list’?” Assess your audience.

Media 310

Media Retail B2B Journalism 310

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

Media 162

Media Fashion Television Radio 162

Agility PR Solutions

OCTOBER 25, 2018

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”

Consumer 87

Consumer Brand Branding Fashion 87

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it. The second-best time is now”.

Advertising 62

Advertising Advertising Social Media Brand 62

The Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. What does PR do? PR fills up the top of your sales funnel.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

DECEMBER 21, 2022

Many companies prefer to promote themselves on platforms such as Instagram or even TikTok as of late, however, that’s not always the best possible choice as the right choice is going to be whichever platform the audience that the company is trying to target prefers to use.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020? Brands today are under scrutiny from their consumers more than ever before. An example of this is British online fashion retailer ASOS.

Brand 74

Brand Branding Pinterest Conference 74

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

5W PR

MAY 4, 2023

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories.

Film 88

Film Marketing Consumer Fashion 88

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.

Industry 78

Industry How To Fashion Creativity 78

5W PR

NOVEMBER 14, 2019

Influencer marketing has become a highly effective way for businesses to increase their brand exposure and get more sales. Of course, a fashion brand certainly shouldn’t overlook Instagram. What some brands get wrong is that working with an influencer means more than just bland product placement. Using Micro-influencers.

Brand 68

Brand Branding Marketing Pinterest 68

5W PR

MARCH 27, 2024

Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78