5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

JULY 9, 2015

Deliver your products and services straight to an audience eager to buy by getting into the holiday gift guide that matters most to your brand. Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers.

Fashion 120

Fashion Print Pitching Media Relations 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

The fashion factor. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. We bet on articles about sexy start-ups and sound stalwarts that fit the Newton “brand.”

Sports 149

Sports Fashion Print Pitching 149

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Read on to find out how to craft the best collaboration. Authenticity .

B2B 191

B2B Social Media Radio Fashion 191

PR for Anyone

APRIL 3, 2024

Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industry.

Fashion 130

Fashion Instagram Industry Meeting 130

NewsWhip

NOVEMBER 21, 2023

Not only has the group achieved success in their music careers, but they’ve also become highly sought-after brand ambassadors due to their influence among their fan base. Their involvement in numerous partnerships has further elevated them as prominent figures, especially in the world of beauty and luxury fashion. million engagements.

Branding 78

Branding Brand Fashion Instagram 78

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Branding 74

Branding Brand Instagram Fashion 74

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Digital agency – doesn’t that sound impressive and in demand? Not usually. Let me give an example.

Agency 188

Agency SEO Advertising Advertising 188

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

Communications Conversations

DECEMBER 16, 2014

We hoped to create a buzz for the Holidays and for Tech Lifestyle Fashion and use of the #VZTechHoliday hashtag. One of our takeaways is the backlighting from the 27-foot brand focal wall killed a lot of the bloggers candid snapshots! We also would have the second public fashion show that ran Thursday night at 7 p.m.

Case Study 131

Case Study Wireless Company Local 131

Waxing UnLyrical

FEBRUARY 28, 2013

Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. Facebook, of course, has also taken this town by storm.

Industry 103

Industry Marketing Media Radio 103

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Media Relations 112

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. But only if you can attract media attention.

Media 120

Media Television Video Print 120

5W PR

MAY 4, 2023

Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories.

Film 88

Film Marketing Consumer Fashion 88

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. A case in point is the brand S’well. Today, a S’well water bottle has practically become a fashion accessory.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Konnect Agency

NOVEMBER 26, 2019

During the panel she talked about her start in the fashion industry and the challenges she had to overcome to get where she is now. It was her persistence and willingness to put in long hours that led to her ultimate success as a fashion influencer and author. LESSON 3: KNOW YOUR AUDIENCE.

Fashion 75

Fashion Comparison Instagram Social Media 75

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

5W PR

OCTOBER 4, 2017

5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. We deliver: Top-tier print, broadcast and digital coverage (across women’s and men’s-focused outlets). Branding strategy. CEO and expert profiling.

Print 83

Print Journalism Consumer Agency 83

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Press releases have always essentially been a “paid placement.” click image for higher resolution).

Software 149

Software Case Study Advertising Advertising 149

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. Amelia Brown (ameliawbrown).

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. Amelia Brown (ameliawbrown).

Fashion 62

Fashion Instagram Travel Trends 62

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Heather West. westlevyPR. Peter Shankman. petershankman. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? Holiday Spending.

Strategy 52

Strategy Branding Brand Retail 52

Mark My Words

OCTOBER 2, 2020

At the appointed hour, under the watchful eyes of assorted TV crews and print-media camera-folk, the A-list oddities congregated at the Mermaid (against a backdrop of Treasure Island posters for full brand-awareness brownie points). So that was story two. The fee, of £550 was to be paid in bird seed.

Print 78

Print Course Fashion Storytelling 78

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. The professionals in the Solo PR Pro community agree: the best way to stay top-of-mind with potential clients and gain new business is good old-fashioned networking. Website/Blog.

Tools 79

Tools eBook Print System 79

Buzzstream

SEPTEMBER 27, 2024

Tactic 1: Connect Your Brand to the Election “What I would recommend is where possible, to try to have some quiet time from large campaign launches and where it suits the brands you’re working with lean into the election. Brainstorm Connections to Your Brand AI is my favorite brainstorming buddy. They print business cards.

Digital PR 118

Digital PR Pitching Radio Google 118

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists.

Apparel 106

Apparel Public Affairs Corporate Training 106

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. This was not what I was taught as a PR major at San Jose State University, and I’ve worked hard to cultivate solid rapport with a wide variety of media. .

Media Relations 52

Media Relations Publicity Sports Media 52

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Sword and the Script

APRIL 24, 2018

When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. Content marketing is a powerful way for potential customers get to know your business if you have to give them a reason to like and trust your brand. 2) You have to invest for the long run.

Content Marketing 63

Content Marketing Financial Marketing Banking 63

Wildfire

JUNE 25, 2019

cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa.

Fashion 40

Fashion Comparison Insurance Insurance 40