Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. How big is social media?

Course 79

Course Social Media Media Community 79

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Reddit set to launch Reddit Talks.

Social Media 62

Social Media Reddit Trends Pinterest 62

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation 307

Reputation Analytics Corporate Government 307

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

For marketing and PR teams, social media is a gateway to engagement. And that’s where most brands want to be. Like Clubhouse, Twitter Spaces allows for live audio conversations, where thousands can join the community for a lively discussion in real time. So, what’s new? Even Twitter Spaces.

Twitter 156

Twitter Social Media Tools Trends 156

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 8. What’s the best way to build your professional brand? What is most gratifying about a career in communications? Read more.

Twitter 281

Twitter System Community Healthcare 281

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). LinkedIn is just now testing social audio. These are your brand ambassadors. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

Shift Communications

NOVEMBER 2, 2017

billion people use Facebook solely on a mobile device, making it one of the largest mobile platforms besides the mobile operating systems themselves: Bear in mind, these are core platform numbers. No social network has ever achieved that much revenue per user at scale. What Do These Results Mean? How might they do this? Christopher S.

Facebook 87

Facebook Social Media Mobile Media 87

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

Report 108

Report Publicity Marketing Pitching 108

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. So what do the rapid changes of 2020 mean for your organization?

System 157

System Community Social Media Employee 157

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Deirdre Breakenridge

MAY 30, 2018

Within this practice, the following are activities that I believe researchers should prioritize: Setting up an intelligence system. This involves tracking keywords to monitor conversations that are taking place on social media. This then can feed opportunities to create or re-use existing content.

Communications 171

Communications Training Education System 171

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" Listen folks: It''s not all about the community size and fan counts! Social Media Is the Means to Many Success Metrics. Brand engagement.

Social Media 82

Social Media Media YouTube Film 82

Stephen Waddington

JULY 3, 2022

He challenged communicators to think about the useful benefit and outcome of their work. Oltarzhevskyi was critical of social media platforms. The lack of proactive community management meant that misinformation was rife in comments. Who cares for the communicators? The study was undertaken manually.

Communications 129

Communications Software Internal International 129

5W PR

MARCH 5, 2023

With a clear and strategic approach, health drink brands can convey the health benefits of their health drinks. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks. Health drink brands also need to target specific health concerns with customers.

Marketing 88

Marketing Consumer Education System 88

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

SEPTEMBER 16, 2016

The social media skills gap. Alex Tan, director of digital and social at Golin and Matt Rozen, director of social at Adobe (see below–Alex at left, Matt at right). 1: The social media unicorn DOES exist–and Matt Rozen is looking for them! After all, just look at social media job descriptions.

Social Media 60

Social Media Case Study System Media 60

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. By fostering a sense of community and personalized service, variety stores can create loyal customer bases. This can be achieved through personalized marketing efforts, targeted promotions, and loyalty programs.

Retail 78

Retail Local Consumer Community 78

The Hoyt Organization

OCTOBER 9, 2023

4 New Changes To LinkedIn To Make The Most Of Let’s look at the beneficial LinkedIn changes that could boost your social media marketing strategy and recruiting efficiency. Video Accessibility To make the platform more accessible and user-friendly, LinkedIn has now implemented an automatic captioning system for video uploads.

LinkedIn 93

LinkedIn Video B2B System 93

Public Relations Sydney

JULY 20, 2014

A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System. Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Get more paid speaking opportunities.

Social Media 53

Social Media Brand Branding How To 53

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning.

Crisis 52

Crisis Brand Branding Crisis Communications 52

NewsWhip

JANUARY 12, 2023

With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . Today, some of the world’s biggest brands and agencies use NewsWhip daily. Reputation management. Turning insights into action.

Tools 78

Tools Communications Media Reputation 78

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. One noted they were unable to provide media monitoring services for clients as a result of the outage.

Software 127

Software B2B Pitching Data 127

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Reputation Us

AUGUST 25, 2022

It offers a read/write/own version of the web, where users have a financial stake in, and more control over the web communities they belong to. In a blockchain-based system, all transactions are recorded and stored in a public ledger. Monitor social media to know what your customers, staff and stakeholders are saying about you.

Reputation 78

Reputation Web System Data 78

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Napster, and.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? Are you a professional who is willing to give back to the academic community? For instance: Are you offering to manage the organization’s or the group’s social media? On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Critical Mention

DECEMBER 10, 2018

So, what does this mean for your brand? We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system. Keep it simple. Use badges as rewards.

Brand 61

Brand Branding Web System 61

5W PR

MARCH 27, 2017

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Social Media. It is important to organize PR and inform the community of recent developments.

Consumer 102

Consumer Reputation System Community 102

Konnect Agency

MAY 4, 2021

Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Managing these messages and customer experiences requires brands to monitor their online reputation and drive awareness, engagement, and sales at each store’s location.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Managing these messages and customer experiences requires brands to monitor their online reputation and drive awareness, engagement, and sales at each store’s location.

Local 52

Local Social Media Instagram Community 52