Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68

Data Trends Journalism Print 68

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”.

Software 154

Software Tools Print Technology 154

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

APRIL 3, 2024

With a career spanning over 30 years in fashion, she reminisces about her days as a designer, crafting both children’s and women’s clothing for iconic brands like Guess Kids and Jay-Z’s Rock-A-Wear. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130

Fashion Instagram Industry Meeting 130

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We asked him about the development of TV and online video consumption, the change in brand involvement in TV, and how audience engagement is leading the change.

Film 120

Film Instagram Sports Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Great point about personal branding.

YouTube 54

YouTube Video Measurement Print 54

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. YouTube is also incredibly vital to advertising. Selling PR’s value.

Technology 73

Technology Print YouTube Financial 73

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. In fact, Chipotle is no stranger to interesting branded content. The Scarecrow.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Social Media – Twitter, Instagram, Facebook, YouTube, etc. to demonstrate the “results” of a PR campaign.

Media 75

Media Radio Newspapers Print 75

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. It gives me the YouTube audience hugeness, right? Facebook native video.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 24, 2017

The Zignal Enterprise platform already brings together an unparalleled combination of traditional news, online and social datasets to give communications and marketing professionals the complete picture of public perception around brands, products and events. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Public relations, communications and marketing professionals rely on Critical Mention to track when, where and how their brands are mentioned across the entire media landscape. Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. YouTube/Vimeo videos.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. Targeting millennials and retaining their loyalty is crucial to many brands, yet millennials are the one of the hardest segments to market. This amounts to unbelievable sway.

Social Media 60

Social Media Media Television Print 60

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Bruce is EMEA VP, Twitter and a former MD of YouTube. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

NewsWhip

MAY 19, 2020

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . Facebook, WhatsApp, and YouTube all featured in the top ten articles. . This received around 830,000 engagements. . Benedict Nicholson.

Technology 97

Technology Analysis Privacy Facebook 97

MaccaPR

DECEMBER 10, 2014

A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 106

How To Media Radio Print 106

Communications Conversations

NOVEMBER 17, 2016

Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. For Gen Z, it’s more like YouTube (by a mile) + streaming + cable (and no network TV).

Communications 60

Communications Mobile Radio YouTube 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival.

Advertising 62

Advertising Advertising Print Study 62

NewsWhip

JUNE 4, 2020

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . Facebook, WhatsApp, and YouTube all featured in the top ten articles. . This received around 830,000 engagements. . Benedict Nicholson.

Technology 78

Technology Analysis Privacy Facebook 78

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75