Reputation Us

NOVEMBER 3, 2022

The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing business environment,” said Casey Boggs, president of ReputationUs and Dean of ReputationU. “The More information about ReputationU is available at Reputationu.com.

Journalism 78

Journalism Communications Nonprofit Reputation 78

Reputation Us

JANUARY 15, 2015

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community.

Nonprofit 60

Nonprofit Local Community Media Relations 60

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area. Visit our Nonprofit Challenge page for more information.

Nonprofit 60

Nonprofit Media Training Training Local 60

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It can’t replace marketing. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. If a current social issue relates to your company’s core values, it might help reinforce your brand identity to publicly take a stance. Political Pressure.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. If a current social issue relates to your company’s core values, it might help reinforce your brand identity to publicly take a stance. Political Pressure.

Reputation 78

Reputation Crisis Management Employee Government 78

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories.

Community 206

Community Nonprofit Conference Social Media 206

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

FEBRUARY 16, 2016

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. An added twist for any PR agency is that an unanticipated news event, reputation crisis, or negative story can trigger hours of unexpected work. Finding and showing the answers to those questions will help build a career-long brand.

Agency 120

Agency How To Nonprofit Healthcare 120

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. PR is listening. PR is responding.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Solo PR Pro

NOVEMBER 12, 2019

Because there is a fundamental misunderstanding about the role of public relations, many companies hire PR specialists because they want more exposure for their brand. Reduce employee turnover or improve your reputation score? By hiring at the tactical level with no broader planning, you can actually damage your brand.

Media Relations 50

Media Relations Communications How To Media 50

Reputation Us

JANUARY 29, 2016

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. Here are some key steps to follow in order to find, understand and broadcast your organization’s brand DNA. This is the excitement of many early entrepreneurs or nonprofits. But what is that and where do you start? Be yourself.

Nonprofit 60

Nonprofit Survey Brand Branding 60

Solo PR Pro

MAY 24, 2022

But even so, gaining recognition for the hard work you and your client have put into a project can be both immensely rewarding and a great boost for your professional reputation. OK, so most public relations awards don’t have all the ceremony and drama of the Emmys or the Oscars.

How To 52

How To Groups Writing Local 52

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. That solution should be tied to your brand promise or unique value proposition. With great taste and unique solutions, ACH brands help you reach your culinary potential.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Karen Freberg

JUNE 8, 2018

However, to be able to have the opportunity to walk the walk and see what brands are doing to embrace influencer marketing first hand is very cool. Most of the brand related events I have done related to influencer marketing has been related to sports, nonprofits, and corporate brands. That’s so 20th century.

Social Media 40

Social Media Media Nonprofit Sports 40

Sword and the Script

JUNE 18, 2019

28) “I build my clients’ reputations by telling their stories via the media.”. 30) “Marketing and branding strategy.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 30) “Marketing and branding strategy.”. 70) “Tell stories about a nonprofit organization and those it serves.”.

Employee 149

Employee Print Writing Survey 149

Landis PR

SEPTEMBER 21, 2023

Those efforts are recognized and that helps differentiate your brand. Being values-aligned is good business and good for business Being values-aligned isn’t ever a perfect state, it is an evolutionary process that requires constant effort.

Company 64

Company Employee Community Healthcare 64

Waxing UnLyrical

OCTOBER 24, 2016

I help organizations, brands, and people identify and tell their best stories. I work at a large nonprofit and part of the challenge is getting everyone to understand what I do and to get buy-in from them. Introduce yourself – who are you and what do you do? . My name is Dinean Robinson, and I’m a Jersey girl born and raised.

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Karen Freberg

DECEMBER 4, 2017

Here are a few ideas to consider I came up with: Personal branding for live and regular videos. If you are managing your own personal brand and page, this would be a good way to engage your audiences through video and brand it accordingly. Another reason this app is good not just for influencers, but for those who have shows.

Education 42

Education Facebook Video Social Media 42

Sword and the Script

SEPTEMBER 18, 2018

It’s not part of reputation management for the business but for you. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. 7) How has your nonprofit experience helped you professionally? LinkedIn: Your Resume is Your Brand.

Media Relations 68

Media Relations Media Insurance Insurance 68

Beyond PR

OCTOBER 11, 2016

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Building a strong brand reputation over time requires ongoing exposure and you don’t want to blow your budget by investing in one tactic that doesn’t deliver on its ROI.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Communications Conversations

JUNE 8, 2017

and partnerships with awesome nonprofits like Technovation[MN]. Bank to enter the national branding conversation in a very significant way. My responsibility to help manage the reputation of the fifth largest bank in the country is not lost on me. I have a broad scope of responsibilities, which makes it truly a great role.

Banking 113

Banking Sports Financial Corporate 113

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Katie Paine's Measurement Blog

MAY 23, 2023

In fact, the voices and messages of human rights organizations and other nonprofits were far more visible than those of the government or the sponsors. And, while they did clearly get coverage of their brand-new facilities, that coverage almost always included mention of the human cost in terms of migrant lives and human rights abuses.

Tourism 52

Tourism Analysis Measurement Google 52

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. Last year, we celebrated our 30th anniversary by giving away 30 (plus one) contributions of $300 each day during our anniversary month (October) to worthy San Francisco Bay Area nonprofits nominated by LCI staffers.

Agency 105

Agency Travel SEO Nonprofit 105

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Reputation Us

SEPTEMBER 8, 2016

For banking, at least, low fees, mobile banking services, service reputation and convenience are what matter most to consumers. According to Cone Communications/Ebiquity’s 2015 Global CSR Study, 90% of consumers say they would switch brands to one associated with a good cause, all other things being equal.

Banking 60

Banking Marketing Financial Community 60