Ronn Torossian

SEPTEMBER 26, 2023

In the digital age, corporate reputation is more fragile and valuable than ever before. A strong reputation can lead to increased customer loyalty, investor confidence, and employee satisfaction, while a damaged reputation can have far-reaching consequences.

Corporate 195

Corporate Reputation Brand Branding 195

Agility PR Solutions

JUNE 13, 2024

The first step in their research is […] The post 5 critical website issues that can harm your brand reputation appeared first on Agility PR Solutions. This is what the decision-making process looks like from the perspective of your customers.

Reputation 162

Reputation Brand Branding Publicity 162

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

Ronn Torossian

JUNE 17, 2022

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences. A crisis can lead […].

Reputation 195

Reputation Crisis Brand Branding 195

Agility PR Solutions

JUNE 10, 2024

Environmentally conscious consumerism is the driving force behind branding choices for many major businesses—even those that are not directly working within a sector that’s related to ecological issues and ethical considerations. Because of this, managing a company’s reputation through actively conscientious practices is wise.

Reputation 117

Reputation Brand Branding Ethics 117

Agility PR Solutions

JULY 1, 2024

In this article, we’ll cover what employee marketing […] The post 10 ways to boost brand reputation through employee marketing appeared first on Agility PR Solutions. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the company organically.

Employee 101

Employee Reputation Brand Branding 101

Deirdre Breakenridge

NOVEMBER 8, 2021

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. Does the brand align with my ethics and values?

Reputation 195

Reputation Brand Branding Ethics 195

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

Reputation 333

Reputation Crisis Customer Service B2B 333

Agility PR Solutions

MAY 15, 2024

Managing your online reputation? Encourage happy customers to leave positive reviews, enhancing your brand’s credibility. Encourage happy customers to leave positive reviews, enhancing your brand’s credibility.

Reputation 113

Reputation Brand Branding Google 113

Agility PR Solutions

FEBRUARY 24, 2022

Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. The post 9 ways to improve your brand reputation appeared first on Agility PR Solutions.

Reputation 165

Reputation Brand Branding Consumer 165

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

OCTOBER 29, 2023

In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand’s image, visibility, and trustworthiness.

Community 113

Community Reputation Brand Branding 113

Agility PR Solutions

APRIL 22, 2024

Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have.

Reputation 96

Reputation Analysis Brand Branding 96

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

NOVEMBER 19, 2023

Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses.

Reputation 106

Reputation Brand Branding Local 106

Agility PR Solutions

MARCH 22, 2023

In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses must proactively monitor and manage their brand reputation online.

Reputation 96

Reputation Measurement Brand Branding 96

Agility PR Solutions

APRIL 28, 2024

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

Financial 110

Financial Reputation Corporate Brand 110

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397

Analysis Corporate Reputation How To 397

Agility PR Solutions

JULY 11, 2021

Looking to improve your brand reputation in 2021? Businesses need to do all that they can to develop a positive reputation, which in turn can help you to both attract and retain customers and compete at a higher level. The post 5 ways to improve brand reputation in 2021 appeared first on Agility PR Solutions.

Reputation 155

Reputation Brand Branding Publicity 155

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole.

Reputation 210

Reputation Crisis Brand Branding 210

Prowly

SEPTEMBER 21, 2020

Slander against brands and bad press isn’t rare. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […].

Reputation 197

Reputation Hotels Brand Branding 197

The Resolution Blog

MARCH 6, 2023

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

Brand 156

Brand Branding Interviews Reputation 156

Ronn Torossian

FEBRUARY 14, 2024

The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation.

Consumer 195

Consumer Brand Branding Reputation 195

Agility PR Solutions

JANUARY 6, 2021

Brand reputation is incredibly important but is an area that many business owners struggle with. It might seem that how you are perceived by the outside world is out of your control, but this is not strictly true, and you can be sure that the brands that have the best reputation around the world have […].

Reputation 161

Reputation Strategy Brand Branding 161

Ronn Torossian

DECEMBER 4, 2023

Airlines are always working to stand out, attract customers, and build a strong brand. However, they also face challenges, including crises that can harm their reputation. This is where Public Relations becomes vital in managing and protecting airlines’ reputations.

Airlines 195

Airlines Reputation Industry Marketing 195

Business Wire

NOVEMBER 30, 2020

Reputation has always mattered. Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.

Reputation 394

Reputation Blogging Agency Consumer 394

Agility PR Solutions

AUGUST 25, 2022

The post Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation appeared first on Agility PR Solutions. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter deeply to consumers.

Reputation 155

Reputation Writing Brand Branding 155

Prowly

MAY 17, 2024

A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track.

Reputation 118

Reputation Examples Strategy Corporate 118

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

AUGUST 1, 2023

Importance of exceptional customer service Exceptional customer service is a particularly crucial aspect of a SaaS business’s brand reputation, as it goes beyond merely helping customers with their issues. Since SaaS businesses are subscription-based, they heavily rely on customer loyalty and retention.

Reputation 78

Reputation Customer Service Brand Branding 78

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force.

Reputation 302

Reputation Brand Branding Social Media 302

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

Agility PR Solutions

JULY 7, 2024

As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success. You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your clients maintain a positive public image.

Crisis Management 106

Crisis Management Reputation Crisis Brand 106

Agility PR Solutions

JANUARY 17, 2023

It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. The post 5 influencer marketing mistakes that can hurt your brand and reputation appeared first on Agility PR Solutions. Influencer marketing is a superb tool that can take your PR strategy to the next level.

Reputation 101

Reputation Brand Branding Marketing 101

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

Agility PR Solutions

JULY 4, 2022

Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. The post 5 top tips to create a positive brand reputation appeared first on Agility PR Solutions. The post 5 top tips to create a positive brand reputation appeared first on Agility PR Solutions.

Reputation 91

Reputation Brand Branding Consumer 91

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

Reputation 172

Reputation Crisis Brand Branding 172