Burrelles Fresh Ideas

OCTOBER 24, 2023

Optimizing customer engagement Understanding the importance of the voice of the customer is only the first step in designing customer-focused PR strategies. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. SEMrush goes IPO. million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. Their book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Thanks to the European Communication Monitor study we know what good looks like.

Internal 78

Internal International Communications Employee 78

Mindful Marketing

OCTOBER 25, 2016

PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Measuring “Maybes” – The proliferation of data means that PR professionals no longer have to use “possibilities” like impressions and Ad Value Equivalencies as units of measurement.

Measurement 50

Measurement Analysis Analytics Data 50

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving.

Reputation 177

Reputation Measurement Exercises Pitching 177

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 137

Survey Measurement System Education 137

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. I'm very pleased to have Maxim Behar in our studio, a leading PR expert with huge experience and a strong presence worldwide. From this perspective, how will it influence, it's already influencing, PR agencies?

Radio 58

Radio Ethics How To Writing 58

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Here are some ways to monitor: Publicity clippings. Measuring public opinion. Social media evaluation.

Strategy 93

Strategy Publicity Comparison Social Media 93

Beyond PR

MARCH 22, 2018

Just measure it in inches.” As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean? ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

JANUARY 15, 2020

This is a post script to my recent essay on the future of PR. Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR.

Storytelling 78

Storytelling Internal International Social Media 78

Deirdre Breakenridge

JANUARY 6, 2015

ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 6 : I will identify measurable outcomes that offer meaning and value for the business. It’s t ime to ring in the New Year with #PRStudChat!

Community 150

Community Education Twitter Financial 150

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

JULY 24, 2012

And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. and this great list of social media monitoring tools.

Measurement 74

Measurement Tools Social Media Google 74

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Monitoring is surveillance.

Social Media 96

Social Media Privacy Media Training 96

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In the past decade alone, the PR industry has evolved extraordinarily, and we will continue to see changes as the industry transitions into a new era. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. Next, I want to ask you because you brought that topic, how is the evolution of PR been like in those 3 decades?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. I got up and asked them, “if that’s the case, why do we need PR agencies?”

Community 82

Community Publicity Web Social Media 82

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. This is a constant challenge in many cases for professors since social media seems to be changing so much in just a few months, let alone a few weeks.

Social Media 69

Social Media Media Resources Education 69

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post!

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

NOVEMBER 12, 2015

Developments include the (recently updated) Barcelona Principles , ‘ workflow ‘ tools enabling monitoring and analysis of data generated through digital communications, numerous academic research papers and the insight of research firms. Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. They can’t because if they did, they could spend all day politely declining PR pitches.

Software 69

Software Tools Pitching Media Relations 69

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. When it struck me that that might not be very fair.

Social Media 61

Social Media Media Crisis Energy 61

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

PR Conversations

AUGUST 9, 2011

This is a topic we’ve pondered among the PR Conversations team ( Judy Gombita , Markus Pirchner and Heather Yaxley ). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. That means monitoring is complicated and others do not know what to follow.

Twitter 40

Twitter Social Media Conference Video 40

Burrelles Fresh Ideas

OCTOBER 10, 2023

Among all those video marketing strategies, public relations (PR) remains an underrated one. A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. Video marketing and PR: How are they intertwined?

Video 87

Video Publicity Marketing Analytics 87

PR 20/20

OCTOBER 9, 2018

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. This includes all PR, video, audience development, and social and community management that my team handles. Social media stems from the blog, and also fills our content calendars for our social channels.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. If you’re sharing PR-related content, an obvious hashtag is #pr.

How To 64

How To Twitter Facebook Writing 64

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. That’s the “big story” in this month’s PR Tech Sum. Million and Eyes the U.S. And neither can vendors.

Software 119

Software Case Study Advertising Advertising 119