ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. Remember to think about what medium you are pitching. TV should be visual. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. National Book Month. There’s also a bonus video in there about how to nail the interview when you get it. It’s almost October. What are you going to pitch the media in October?

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. I pulled in many applicable videos that will help get you to that next level.

YouTube 130

YouTube Video Industry How To 130

Business Wire

APRIL 20, 2017

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Al then touched upon an event that entered him into the record books, Rokerthon.

Television 161

Television Radio Fashion Meeting 161

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Critical Mention

DECEMBER 17, 2019

Popular podcast channels will also be available and analytics from the leading online video-sharing platform can now be added to reports. . “We In recent years, YouTube has become indispensable for brands as a part of their PR, communications and marketing strategy. About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Gift guides of most national magazines are fully booked by July 1st. If you are the author of a business book and you see that in September, Forbes. What did I know? That certainly seemed logical.

How To 130

How To Pitching YouTube Advertising 130

wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Connect with Shawna. ShawnaCoronado.com. How they met.

Television 52

Television YouTube Pinterest Radio 52

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. I could write a book on this topic. Moving around effectively in the media industry can be daunting.

Television 120

Television Pitching Journalism Interviews 120

PRSay

JUNE 5, 2023

Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates. Every local PBS affiliate has seemingly been doing marketing for it. Or, I photograph and video document and share it.

Storytelling 60

Storytelling Tourism Travel Local 60

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. And, I’ve never seen him on the news again. Also consider your brand.

Interviews 130

Interviews Video Film Industry 130

Landis PR

APRIL 4, 2022

The video achieved more than 200,000 views in the first 24 hours. The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. We’re currently working on videos for spring/summer cuisine and poolside beverages.

Case Study 52

Case Study Television Video Pitching 52

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, quality videos help tell a story. Consider the Importance Of B-Roll Footages.

Media 68

Media Travel Radio Interviews 68

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Books and literature. Movies and television. Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

OnePitch

DECEMBER 13, 2022

Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. 00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. It runs the gamut. “We

Pitching 52

Pitching System Video Television 52

Polaris

JULY 2, 2014

Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. Content can be delivered via many different media including, but not limited to, the internet, television, and audio CDs, books, magazines, live events, such as conferences and stage performances, etc. Content Marketing'

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts. Seize the stage at conferences. Be a pod(cast) person.

Leadership 149

Leadership B2B Tools Conference 149

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? You can now combine up to ten photos or videos into one post. Sweeten your marketing plan by adding in free publicity. Did you invent a revolutionary product, write a book, or win an award?

Social Media 167

Social Media Media Local Pitching 167

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

PR for Anyone

JUNE 23, 2021

Here’s a short video I did about niching: It’s difficult to be all things to all people. Have you authored any articles, papers or books? That’s why a simple strategy of niching is very effective. After that it’s positioning yourself as an industry expert. That instantly elevates your authority.

Industry 130

Industry Social Media Google Training 130

wiredPRworks

SEPTEMBER 3, 2018

The vast majority of movies, books, and otherwise tell them that becoming a powerful woman only ends in tragedy and despair. She's also directed several music videos, including Todrick Hall's music video feature film, Forbidden. With this message shaping our social consciousness, it’s no wonder there is a gender disparity.

Film 75

Film Television YouTube Video 75

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? You can now combine up to ten photos or videos into one post. Sweeten your marketing plan by adding in free publicity. Did you invent a revolutionary product, write a book, or win an award?

Social Media 78

Social Media Media Local Pitching 78

David PR Group

NOVEMBER 30, 2014

Today, Amazon has grown from an online book seller to a huge retailer that sells nearly everything. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future. Harvey Levin. The post Person of the Year, 2014?

Groups 75

Groups Television Retail Survey 75

PR for Anyone

JULY 14, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television. And… if you are a regular media pitcher, this could be the perfect time for you to get booked! And this is really television.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. The video below will dive into some ideas too. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.

Pitching 130

Pitching Television Media Real Estate 130

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Journalistics

MARCH 26, 2015

They will not repeat this mistake with Periscope and Meerkat , two new live-video apps that enable anyone with a smartphone to broadcast a live-video feed to their Twitter followers. I doubt we’ll see the same skepticism from the journalism industry that we saw when Twitter came to market. This is a BIG deal.

Twitter 75

Twitter Report Journalism Video 75

PRSay

JULY 2, 2019

Take a leaf out of IHOP’s book: to revitalize their burger branding, IHOP created a campaign around a name change: IHOB. What happened on television last night? You might even try assigning individual responses to build up a friendly feel, “signing” your messages with a name. Be creative. Creativity is key! What is popular right now?

Brand 138

Brand Branding Insurance Insurance 138

Communications Conversations

JULY 18, 2019

With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. Often, I’ll come away with another booking when I’m at the TV station. This isn’t your first stint as a business owner.

Local 94

Local Course Community Interviews 94

ZudePR

JUNE 6, 2016

Five book recommendations. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. my day is somewhat at the mercy of the marketing industry.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Strategy 40

Strategy Media Radio How To 40

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic. Following are five key questions and answers about the subject.

Television 40

Television Corporate Infographics Radio 40

Solo PR Pro

JANUARY 19, 2016

But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Do you as a marketer? Hello, how are you?

Strategy 40

Strategy Brand Branding Journalism 40