Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

Resources 120

Resources Journalism Print Pitching 120

Cision

APRIL 17, 2015

Additionally, The Times will be on Apple Watch when the device becomes available to the public on April 24 ( The New York Times ) and The Wall Street Journal will reveal a website redesign on April 21, its first in seven years, with an Apple Watch news application as well ( Capital ).

Media 120

Media Viral Radio Sports 120

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Similarly, those reporters who contribute regularly to The New York Times likely aren’t going to want to pitch an exclusive story to The Wall Street Journal. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Cision

JUNE 14, 2016

If you think that print journalism is dead, I’ll share that I learned about a specific tech tool this weekend not from a Google Alerts or from an RSS feed, but from The New York Times. If you subscribe to Audible you can set up the audio version of The Wall Street Journal or The New York Times for free.

Google 120

Google Newspapers Trends Print 120

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

Twitter 77

Twitter Radio Social Media Print 77

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. For six ways to amplify media outcomes , see this earlier post. Make it snowball! PR measures up.

Report 136

Report Interviews Pitching Construction 136

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, I've been doing this for at least 40 years - first in journalism and then in business. What are the global trends in communications? Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

JUNE 6, 2017

In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.

Wireless 84

Wireless Storytelling Radio Analysis 84

Mark My Words

JULY 17, 2015

This was PR as it professionalised; emerging out of journalism it took from its drudging forbearers the craft of finding a compelling story and the (soft) graft of leveraging relationships. Traditional journalism is being eviscerated by divestment in print in favour of online.

Journalism 60

Journalism Radio Print Analytics 60

Cision

MARCH 22, 2016

How did you get your start in journalism? I always follow up on my stories even after they have been printed – a little more care goes a long way. If I was stuck on a desert island, I’d…have to have a computer to record my experiences to do an article or write a book. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Presspage

FEBRUARY 10, 2020

Journalism faces enough challenges as it is – all you want is an engaging story for their audience. If the image is to go into print, it needs to be at least 1MB. You know what the goal is and perhaps you’ve even got KPIs you know you need to hit for the quarter.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? has been exploring in her work on women in journalism. Newspaper brands continue to suffer as readers shift from print to digital. Toth, among others.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 14, 2013

The inimitable Jay Baer will join us (have you read my review of his new book, Youtility ? 4: Who’s on a Washington Business Journal list? This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.” In a good way.

Journalism 81

Journalism Radio Twitter Print 81

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Quality still rules the day in journalism and PR. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.”

Newspapers 28

Newspapers Film Journalism Web 28

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What are the benefits of a broadcast placement rather than a digital/print one? What goes on inside the newsroom is a mystery to most companies seeking exposure. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

PR Conversations

JULY 17, 2014

He has a knack of making me laugh out loud, which I don’t normally do with humorous books. To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Bill Bryson.

Real Estate 71

Real Estate Local Government Internal 71

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

prTini

MAY 27, 2016

Peter interviews people from media outlets (TheSkimm, Hearst Magazines, and more) on a wide range of topics, from finding inspiration for content to bridging the gap between online and print media, in an effort to navigate the constantly shifting media landscape. In this extension of his book (which I loved!),

Interviews 34

Interviews Energy Television Print 34

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. The next day, that photo was on the cover of Roll Call. 3) Snakes do Drive Time Radio.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Norton's Notes

DECEMBER 21, 2014

Dr Hartman’s blog is very versatile as it provides downloads for DVD’s, Kindle editions of e-books and regular updates of the latest events including an Olympic Weight Lifting Workshop and an Overcoming and Training Seminar, both of which can be personally arranged with the man himself. jasonferruggia.com. liftingrevolution.com.

Blogging 44

Blogging Training Exercises Sports 44

Maxim Behar

NOVEMBER 15, 2023

Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". Now, 10% of it is in print, the other 90% is on the social media platforms. I told myself I better make a recipe book.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified adds coverage books. In fact, it’s not an editorial placement at all.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who are trained in journalism. Or, it might mean sifting through the book reviews. Now, I know the print newspaper has its downsides. But, where exactly are they getting that news? And, more importantly, who is creating it?

Newspapers 152

Newspapers Print Local Instagram 152

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. I also encourage you to read his books if you haven’t already. Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. One profound business book you’d recommend reading is… (BCB) Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace.

Brand 105

Brand Branding Reputation Corporate 105

Maxim Behar

MARCH 7, 2021

Sir Tully also listened to our conversation with interest, a man with brilliant journalism practices who made the world’s announcement of Indira Gandhi’s assassination. In addition, the association had printed 2,000 copies of my booklet " 111 rules' How to Make It ", which we sold for 10$ each and were out of stock within an hour.

Print 52

Print Agency Ethics Meeting 52

PRSay

MAY 23, 2017

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. The new entry reads, “They, them, their: In most cases, a plural pronoun should agree in number with the antecedent: The children love the books their uncle gave them. Petersburg, Fla.

Print 119

Print Report Writing Course 119

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Mark as read Approve comment Can I print this out and frame it? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Blogging 90

Blogging Facebook Twitter Writing 90

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. I was a great risk. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60