Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

Measurement 40

Measurement Nonprofit Community Twitter 40

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. What inspired you to write the book? Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

ImPRessions - Crenshaw Communications

MAY 7, 2021

In an excerpt from his new book, Amazon Unbound , Stone offers a fascinating tick-tock on the PR melodrama that played out after the Enquirer published salacious photos and texts involving the then-married Bezos and paramour Lauren Sanchez. He thus gained a measure of control over the story and was able to lay it out on his own terms.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Reconsider your target.

Resources 120

Resources Journalism Print Pitching 120

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”.

Media 106

Media SEO Analytics Analysis 106

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. What inspired you to write the book? Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Stephen Waddington

JULY 6, 2022

Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. There is limited interchange between the two areas.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. PR measures up. For six ways to amplify media outcomes , see this earlier post. Make it snowball!

Report 136

Report Interviews Pitching Construction 136

Maxim Behar

JULY 2, 2023

His latest book “The Global PR Revolution” is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world. Maxim: I can summarize it with only one word, which is among the title of my book – revolution. Welcome to my show, Mr. Behar.

Ethics 52

Ethics Internal International Course 52

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, I've been doing this for at least 40 years - first in journalism and then in business. What are the global trends in communications? Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

FEBRUARY 18, 2024

Occasionally read a book. He said many things about many topics, including, "You can achieve a lot with journalism, but you need to know exactly when to give it up." In other words, every profession has its measure publicly. Host: Last year, you released two books. Whether in a book or a film.

Newspapers 59

Newspapers Travel Course Meeting 59

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. Generation Z, or as I called it in one of my books, Generation F. Host : You mean the main inflation measure for this generation is their family? All this came true in a bunch.

Government 72

Government Education Course Ethics 72

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. This goes beyond crisis communications.

Brand 107

Brand Branding Reputation Corporate 107

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. Your book "The Global PR Revolution" has become a worldwide bestseller. The Global PR Revolution" is now #3 in BookAuthority's global ranking of the best PR book of all time.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

NOVEMBER 9, 2021

Automated coverage book. Notified added “coverage books” to its product suite. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. The report says journalism email open rates dropped 8% from 36% to 28%. Journalist activity scores. Content picks. Media pulse.

Software 93

Software Banking Technology Data 93

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Taking a page from data journalism. Why use data-driven storytelling?

Storytelling 53

Storytelling Data Journalism Resources 53

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. Get the free “LiSTEN” e-book today! Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world. Sprinkle in a dash of inspiration, and your writing will go from good to great. Liz Sabatiuk (@mobilia5) August 27, 2015.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

OCTOBER 28, 2014

Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent. She is editor-in-chief of the Journal of Communication Management.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

MAY 5, 2020

That’s important because the producers are generally responsible for putting together stories and booking interviews. The company says its broadcast database contains contact details for segment and show producers, in addition to anchors and hosts. They’re ceding the field to marketing.”

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

DECEMBER 1, 2020

It’s worth noting, a few years back, he authored the best-selling book Microtrends: The Small Forces Behind Tomorrow’s Big Changes. State of Tech Journalism | Muck Rack. “31% d) Google Data Studio as an Integrated PR Measurement Platform | Burrelles. “…you Picks from the trade pubs and vendor blogs.

Pitching 84

Pitching Report Tools Software 84

Maxim Behar

NOVEMBER 16, 2020

Maxim was a professional, a precise journalist, an incredible traveler, a person for whom we have visited around 150 countries while reading his books. We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. Maxim Behar: It’s a fact.

Government 52

Government Measurement Crisis Radio 52

Waxing UnLyrical

DECEMBER 28, 2019

However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Karen Freberg

AUGUST 15, 2017

Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? However, I do have a list of recommended books I do share with my colleagues and students. If you are teaching a social media campaigns class, this book is really good. What about articles and resources?

Social Media 69

Social Media Media Resources Education 69

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? What drew you to the PR industry? I’ve always been a news junkie and loved to write since I was a little kid.

Newspapers 120

Newspapers Financial Crisis System 120

Wadds Inc.

JULY 6, 2022

Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. There is limited interchange between the two areas.

Publicity 72

Publicity Ethics Training Education 72

Konnect Agency

FEBRUARY 26, 2021

With this, “Aggregated Event Measurement” will be designed to help measure campaign performance in a way that is consistent with consumers’ decisions about their data. In early February, Facebook rolled out its own prompt to some iPhone and iPad users to opt in for Facebook to track their activity for a ‘better ads experience.’.

Advertising 52

Advertising Advertising Web Privacy 52