Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. I would like to talk about the book that you authored, Maxim.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Karen Freberg

AUGUST 15, 2017

Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? However, I do have a list of recommended books I do share with my colleagues and students. Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns.

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

FEBRUARY 28, 2018

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance. It also stimulates creativity, innovation and continuous improvement.

Training 65

Training Ethics Data Analysis 65

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Mindful Marketing

DECEMBER 17, 2015

She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. I love that it keeps you on your toes and you need to move smartly, fast and creatively. And if I have my druthers, co-writing a book on the same subject.

Communications 50

Communications Marketing Internal International 50

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What’s your best tip for measuring PR for broadcast coverage? What goes on inside the newsroom is a mystery to most companies seeking exposure. Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? This is a topic that is near and dear to my heart, though. Which is one of the reasons I still think you should leave PR to the PR pros … but I digress.

Conference 66

Conference Measurement Tourism Twitter 66

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). John Cleese’s talk at the 2009 Creativity World Forum on creativity. Read Me On BNET Watch Me In Action Book Me!

Measurement 40

Measurement Tourism Creativity Blogging 40

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 40

Publicity Storytelling Study Journalism 40

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Waxing Unlyrical [.]

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wafted straight into the sunset, did Evening.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. This goes beyond crisis communications.

Brand 107

Brand Branding Reputation Corporate 107

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Right now I'm reading a book every 3-4 days, so I spend a lot of my time reading. On distraction-fighting habits) Writing my goals in my journal daily.

Writing 114

Writing Social Media SEO Blogging 114

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. In my opinion, there are two unique moments in the book.

Education 52

Education Meeting Course Creativity 52

The Proactive Report

JANUARY 2, 2018

Same for teachers or leaders or creatives. As I was journaling about kairos opportunity, someone had a need and texted me. Daniel Henderson in his book The Deeper Life gives a fantastic explanation of these two words chronos and kairos, “Chronos is quantitative. A minute is measured by seconds, or by a clock.

System 0

System Wikipedia Travel Education 0

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms. But some area.

Marketing 62

Marketing B2B Print Technology 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Cosmopolitan. Marie Claire.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! That’s right. GUESS WHAT?

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Communications Conversations

OCTOBER 25, 2018

This is hard for a journalism major to admit, but cut the characters ! Nike took a page from Patagonia’s book and made a social statement by having Collin Kaepernick as their brand rep for their latest campaign. Socially mature organizations have been able to set up KPIs and measure ROI on social efforts.

Social Media 89

Social Media Trends Media Instagram 89

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81