ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events.

Conference 284

Conference How To Trade Shows Leadership 284

HMA Public Relations

SEPTEMBER 22, 2023

October 1-7 is Banned Books Week and the latest theme is “Let Freedom Read,” a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Read more from Abbie Fink on banned books and the power of reading in this post.

Education 86

Education Community Media 86

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice.

Leadership 52

Leadership Employee Case Study System 52

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. I’ve learned so much from all of you.

Communications 211

Communications Course Video Writing 211

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The book is split into three sections. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. The post Book It! So how can one break through?

Print 245

Print Pitching Television Newspapers 245

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. He invites fresh voices from arts, business, communication, culture, media and politics. Buy it for your boss. You should buy a copy for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

Pitching 275

Pitching Television Energy Social Media 275

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. However, today the media is different. ” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. You can learn more, or pick up a copy of the book here.

Ethics 195

Ethics Interviews Media Print 195

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Maxim Behar

MARCH 12, 2024

"The Global PR Revolution" by Maxim Behar , a globally renown PR professional, has reached the top of BookAuthority ’ s ranking for the " 20 Best PR Books of All Time." The book contains up-to-date information on the new digital world of communications. Social media is bringing people together and tearing them apart.

Handbook 59

Handbook Internal International Social Media 59

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

Stephen Waddington

JANUARY 25, 2021

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. It’s been an ongoing conversation during my career and follows the disintermediation of media by the internet. It’s merely a recognition of the evolution of media engagement.

Publicity 128

Publicity Case Study Study Resources 128

Deirdre Breakenridge

MAY 28, 2015

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy! … Read more.

Internal 150

Internal International Social Media Industry 150

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

Conference 64

Conference Education Banking Brand 64

PReview: A Blog by NewsVoir

SEPTEMBER 17, 2021

As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and grow your knowledge and skills as an expert communicator. Someone has famously said that “Readers are Leaders” and most of the Public Relations professionals are known to be […].

Blogging 88

Blogging Publicity Communications Marketing 88

Cision

DECEMBER 10, 2019

Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more.

Leadership 120

Leadership Media Blogging 120

Cision

DECEMBER 10, 2019

Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more.

Leadership 120

Leadership Media Blogging 120

Medianet Australia

AUGUST 6, 2023

Since 1961, the Australian Book Review magazine has been engaging with all branches of the arts to create a forum for writers and reviewers.

Media 52

Media 52

Agility PR Solutions

JANUARY 1, 2019

Thousands of job applicants will begin angling for their first position in media relations. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. The critical factor to success is lifelong learning, and now is as good of a […].

Media Relations 100

Media Relations Media Analysis Publicity 100

Stephen Waddington

FEBRUARY 24, 2020

Gay Flashman has answers in her new book. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Content is published to a brand hub on the organisation’s website and shared via social media channels and newsletters. Paid media is used to promote and target stories.

B2B 88

B2B Journalism Case Study Storytelling 88

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. He read that entire pitch AND booked her for a segment.

Pitching 223

Pitching Media Television How To 223

5W PR

JULY 25, 2018

Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title. This personal brand will then make the author more compelling when the book officially launches. Build Networks.

Marketing 79

Marketing Groups Social Media Agency 79

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

Maxim Behar

JANUARY 24, 2023

Host: I haven't read the book, but I watched a bit of the documentary. Before that there was an interview with Oprah Winfrey, then a few other interviews, the book etc. There are all sorts of remarks, however, in the book I counted, up to where I was reading, more than 110 times it is said how good Prince Charles is.

Interviews 69

Interviews Course Government Social Media 69

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Some PR professionals must grasp the scope of the paradigm shift brought by the social media revolution in our industry.

Newspapers 59

Newspapers Print Media Social Media 59

Deirdre Breakenridge

MARCH 9, 2022

As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.” ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. The options are endless – from self-help to examinations of real-life events with the media front and center, to pure fiction. When media meets politics.

Viral 120

Viral Storytelling Writing Crisis 120

Maxim Behar

NOVEMBER 22, 2020

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. He also makes predictions about the future of this intuitive, ever-changing industry.

Internal 90

Internal International Print Leadership 90

Reputation Specialist Michael Toebe

OCTOBER 8, 2021

Katie Couric’s book “Going There” is not being well received by the media or the targets of the author’s bad behavior. Confessing it all, without humility and remorse, in a book, is entirely another. The media, so far, sees it differently and is happy to scrutinize Couric’s communication in the book.

Crisis Management 52

Crisis Management Crisis Reputation Crisis Communications 52

Landis PR

JULY 12, 2021

Steve Kettmann paints a different story in a book of essays dedicated to the memories of ESPN’s Pedro Gomez, a beloved sports reporter who passed away suddenly in February 2021. ” She put us in touch with Steve to take a few minutes to talk about the process behind publishing this book.

Meeting 128

Meeting Sports Media Print 128

Onclusive

AUGUST 24, 2023

Book a free 1-on-1 meeting with our PR and Comms intelligence experts to discuss how you can take your strategies to the next level using media monitoring, social listening, and PR/Comms planning. Are you going to the PRSA ICON conference happening in Nashville this October? Slots are available on a first come first served basis.

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Conference Meeting Strategy Media 195