Stern + Associates

MAY 3, 2023

Ever practical, Marcus calls for concrete solutions to AI fears , proposing practices like video watermarking and penalties for distributing misinformation as two possible ways to avoid increasing problems around civil discourse and polarity. “If We’re not really grappling with what that means or what the scale could be.”

Technology 85

Technology Nonprofit Measurement Tools 85

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings.

Resources 136

Resources Communications Education Guidelines 136

5W PR

SEPTEMBER 20, 2023

PR professionals should emphasize the importance of responsible tourism and encourage travelers to engage with the destination’s culture in a respectful and ethical manner. PR professionals can analyze engagement metrics , social media reach, website traffic, and booking rates to gauge the effectiveness of their efforts.

Travel 78

Travel Strategy How To Local 78

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! Even when he decided to quit this job the next logical step that came into his conscious was to upgrade his journalistic knowledge.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It made written communication open to the masses would eventually led to affordable books and cheaper production of printed material.

Ethics 52

Ethics Communications Print Television 52

Stern + Associates

MARCH 15, 2023

Author of the critically acclaimed book, “ The Hype Machine ” (2020), he helps organizations understand how ChatGPT and similar technologies could impact the job market and employee skills. Parker notes that large streaming platforms must prepare for a potential explosion of content creators as the barriers to creating video content fall.

Technology 98

Technology Ethics Tools Creativity 98

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. What do you hope to achieve with this book? I have two aims with the book. What makes it stand out from other books on the subject of internal communication? Is this achievable?

Internal 52

Internal International Strategy Communications 52

Stern + Associates

AUGUST 15, 2022

By advocating for what he calls a “transgenerational ethic,” a big picture understanding of our place in the world and how we can contribute to future generations, Wallach helps leaders build strategic decision-making capabilities that go beyond the quarterly or annual review to ensure long-term impact. million times.

Training 62

Training Public Affairs Ethics Groups 62

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

Karen Freberg

FEBRUARY 16, 2018

We were talking about books, and which ones we were going to use for the upcoming semester. Emily and Amber were talking about how there wasn’t really a book that covered short form or long form content creation, addressed the issue of actually the best practices of writing an email and other key topics surrounding digital media.

Writing 40

Writing Exercises Advertising Advertising 40

Mindful Marketing

JANUARY 8, 2024

One company has announced a violence-filled video game featuring Mickey, while a movie producer/director is planning a Steamboat Willie horror film. Included are things like poems, musical compositions, books, photos, paintings, blog posts, computer programs, and movies. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It’s a huge amount of data that includes books, websites, and Wikipedia. The combination of GPT-3 and audio and video transcription software such as Otter.ai It has two main applications: generating text in response to a prompt and summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR 20/20

MAY 14, 2019

You can check out the full video below, and be sure to subscribe to HubSpot Academy to be notified when the next episodes go live over the coming month. Episode 4: What are the ethical concerns of artificial intelligence in marketing? What are some examples of AI at work in our daily lives?

Marketing 67

Marketing Ethics YouTube Education 67

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Speeds are around 1MBps which is okay for email but video will stall. ?? But applications of AI video manipulation or voice synthesis aren’t always unethical.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Deirdre Breakenridge

AUGUST 7, 2014

Most Millennials can always remember having a computer in the house and maybe playing video games from a young age. Our work ethic may not look like the work ethic of years before us, but we do work hard. (I may be biased.). Now, let’s think about this for a second. What does being a Millennial really mean?

Blogging 269

Blogging Ethics Education Technology 269

Maxim Behar

JULY 2, 2023

His latest book “The Global PR Revolution” is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

Ethics 52

Ethics Internal International Course 52

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: with an eye toward our firm’s ethical standards. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: with an eye toward our firm’s ethical standards. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow recommends looking for ethical short cuts to kick-start your career or your business. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Burrelles Fresh Ideas

MAY 28, 2024

Video narratives: Engaging and visually compelling, fostering emotional connections. Choose the most appropriate storytelling format based on your resources and audience preferences, such as blog posts, patient testimonials, videos, or social media campaigns. Where can I find resources to learn more about storytelling?

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Stuart Bruce

MARCH 18, 2015

Ethics is a new compulsory module where you must log at least 5 points. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. Use video more often and improve my own video shooting and editing skills.

Training 60

Training Ethics Course Analytics 60

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering. What advice do you have for PR people that want to pitch you? Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers.

Brand 149

Brand Branding Storytelling B2B 149

Polaris

JANUARY 17, 2015

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. Why don’t you just give something to people?

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Maxim Behar

SEPTEMBER 27, 2022

He was instructed in detail at the Royal Automobile Club on how to pass the business and ethics luncheon. I was sure he would give me some souvenir - a teacup with St James's Palace written on it or a book on the history of the monarchy. Watch the whole video here. Maxim: He told me "Sir, I have a present for you!"

Meeting 52

Meeting Wikipedia Newspapers Ethics 52

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. Recently named Dean of the College of Engineering at The Ohio State University, Howard specializes in developing robotic and AI technologies that improve our daily home, life and work interactions, while addressing ethical concerns when deploying these systems to serve society.

Leadership 62

Leadership Policies Engineering Technology 62

Karen Freberg

FEBRUARY 1, 2019

If you have not seen Casey’s video, here it is. As I have discussed in my book, these are vanity metrics and really do not tell us that much except we may have some real people following us, or someone may have a ton of bots and fake accounts following them to create the illusion of being influential.

Marketing 51

Marketing Ethics Guidelines Community 51

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I would like to talk about the book that you authored, Maxim. So, what made you write this book? I was asking what is this? That is how I started!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Also after waiting for 12 years to publish my first book, I find it intoxicating to be able to publish anything I want, instantly. Blew my mind. Dave’s compassion for a competitor hit me like a lightning bolt.

Agency 113

Agency SEO Social Media Pinterest 113

Communications Conversations

MARCH 6, 2018

Video still rules. Video continues to be more and more important. But now the key is short video. Anything above 30 seconds is really long-form at this point (and I say that even though most of our videos are a minute or more). They understand how to find information and have very high standards for accuracy and ethics.

Social Media 102

Social Media Media Corporate Resources 102

Solo PR Pro

MAY 5, 2015

Case in point: One of my current clients, New York digital video communications firm D S Simon, recently released their 14 th annual “Media Influencers Report.” As an example, many of the respondents indicated that videos they receive often lack the proper disclosure, which “significantly reduces the chances that they’ll consider using it.”.

Ethics 40

Ethics Pitching Video Report 40

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" This transparency makes the world far more ethical than it used to be. Back then, many people asked me what business ethics was.

Leadership 59

Leadership Social Media Creativity Ethics 59