Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Burrelles Fresh Ideas

MAY 28, 2024

Video narratives: Engaging and visually compelling, fostering emotional connections. Choose the most appropriate storytelling format based on your resources and audience preferences, such as blog posts, patient testimonials, videos, or social media campaigns. Where can I find resources to learn more about storytelling?

Healthcare 79

Healthcare Storytelling Marketing Social Media 79

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels. Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Stuart Bruce

MARCH 18, 2015

Ethics is a new compulsory module where you must log at least 5 points. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. Use video more often and improve my own video shooting and editing skills.

Training 60

Training Ethics Course Analytics 60

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MARCH 6, 2018

Video still rules. Video continues to be more and more important. But now the key is short video. Anything above 30 seconds is really long-form at this point (and I say that even though most of our videos are a minute or more). They can do it without grammatical, spelling or other writing errors.

Social Media 102

Social Media Media Corporate Resources 102

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. We were going to the media, and the media was writing so we could reach the targets.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger.

Leadership 59

Leadership Social Media Creativity Ethics 59

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful.

Case Study 60

Case Study Construction Exercises Media Training 60

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. In terms of adjuncts, Kirk Hazlett said it perfectly, “Adjuncts bring “freshness” of profession…’Here’s what I did TODAY’ versus ‘Here’s what the book says’.”

Education 150

Education Training Course Social Media 150

PR Breakfast Club

AUGUST 24, 2015

I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face. We’ll all need to go ethics v. 4) Try new things: Going to be a press release writing specialist forever, with no though to social engagement?

Wikipedia 28

Wikipedia Communications Ethics Analytics 28

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Gender diversity in PR is an issue as old as the industry itself 3.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. You can find her on Twitter or writing for the Global Alliance’s website or newsletter.

Leadership 111

Leadership Publicity Government Journalism 111

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. What do you hope to achieve with this book? I have two aims with the book. What makes it stand out from other books on the subject of internal communication? Is this achievable?

Internal 52

Internal International Strategy Communications 52

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

JANUARY 8, 2024

One company has announced a violence-filled video game featuring Mickey, while a movie producer/director is planning a Steamboat Willie horror film. Included are things like poems, musical compositions, books, photos, paintings, blog posts, computer programs, and movies. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Cision

JUNE 1, 2017

Read or view the video below to get their take on the industry. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Read lots and lots and lots of blogs and books. Let us know what you think! Invest in professional development.

Sports 245

Sports Agency Industry Creativity 245

Maxim Behar

APRIL 2, 2023

Speaking of which, I have a book called “Generation F”.I One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. You have said numerous times that you dream of a better, more dynamic, more ethical world.

Comparison 52

Comparison Newspapers Course Policies 52

Beyond PR

JUNE 1, 2017

Read or view the video below to get their take on the industry. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Read lots and lots and lots of blogs and books. Let us know what you think! Invest in professional development.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. And content with a video element was eight times as engaging as purely written content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. And content with a video element was eight times as engaging as purely written content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? is a helpful primer.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. In Our Turn , Kirstene Stewart writes that trust and respect from employees aren’t things you can demand—they have to be earned.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

Ethics 52

Ethics Communications Print Television 52