Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. What's your biggest question about how to infuse your digital marketing and PR with storytelling? For each book sold, Matt will donate $1.00 Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Follow them on social media. Realize you have to be smart and creative, and work hard to earn their attention. We reach them directly on social media or through gatekeepers.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 85

Sports Television Advertising Advertising 85

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. We’re at a time in history when the media has become the scapegoat for what some claim is “fake news.” Others are attempting to clarify the obscured lines between trained journalists and the media.

Conference 109

Conference Internal International Storytelling 109

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. Introducing your Personal Assistant in inquiries from the media One of the areas that we have seen our customers spend a lot of time on, is the one-to-one communications with journalists.

Technology 78

Technology Creativity Storytelling Communications 78

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. They can also bolter your image by booking you at events and entering you in awards. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? How much importance do you place on Earned media (the “E” in the PESO model)? And much more!

Radio 170

Radio How To Community Storytelling 170

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. What is true across them all?

Retail 225

Retail Consumer Brand Branding 225

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Two data points from the past week should concern you if you work in marketing, media or public relations. News media depressed and depressing The UK is suffering from news fatigue.

Print 60

Print Storytelling Newspapers Advertising 60

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! Stories are key to be successful in social media today. Don’t worry, I am going to tell you! Determine how you can help to add value.

Social Media 85

Social Media Film Industry Viral 85

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Use in future media outreach. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. Take a page out of the butter cow’s book and focus on the accompanying content to provide a new hook to keep the story relevant and newsworthy. The concept stays the same — it’s a sculpture made of butter.

Storytelling 117

Storytelling Strategy Agency Video 117

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. During my time in college, I harbored my skills in communication through various projects: designing social media pages, working on digital art projects and web development.

Fashion 36

Fashion Storytelling Web Internal 36

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Named in honor of her mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. Then again, if you asked me that question about books in 1995, my answer might be the same. The key point I’d like to underscore?

Corporate 63

Corporate Storytelling B2B Facebook 63

PR in High Definition

OCTOBER 28, 2021

Maybe not exactly (and considering how the plot develops in the book, you kind of hope not either!) From even bigger, better and more personalised immersive storytelling to the rise and creation of fictitious influencers that only appear and take part in the metaverse. Could this be the Facebook vision?

Communications 62

Communications Wikipedia Meeting Technology 62

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile. And storytelling is a key part of that. It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

Conference 40

Conference How To Creativity Energy 40

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews. That realization led me to accept a position as a media trainer. Yet, it can still be extremely powerful.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Get our free multimedia storyelling e-book now! Social media, paid (yikes) media, email, et cetera. ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three. Thanks for sharing!

Publicity 86

Publicity Creativity Measurement Twitter 86

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

Creativity 60

Creativity Writing Skype Travel 60

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. So we have social media as a big source of information. That’s interesting and very telling.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66