Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Burrelles Fresh Ideas

JANUARY 23, 2024

Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

Technology 77

Technology Training Data Consumer 77

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented.

Social Media 120

Social Media Media Internal International 120

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? I started writing back in my high school years when I accidentally came across a typing machine. And so began an endless love for sharing what I have experienced or what excites me in books. Mostly I write about business because that's what I do.

Writing 59

Writing Social Media Meeting Facebook 59

ReimaginePR

MAY 2, 2015

Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. People write their ideas down without any input or competition from others. Productive Thinking: Productive Thinking unlocks creative and problem-solving possibilities through a repeatable framework.

Brand 120

Brand Branding Meeting Training 120

The Hoffman Agency

MAY 25, 2023

For example, Hoffman has many workshops related to PR tools for its employees. A post-work routine can help you wind down and transition to your personal life and may involve relaxation exercises, hobbies, or curling up with your favorite book. Do something creative. Create pre- and post-work routines. Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. Using multiple creative content types helps to ensure more of your audience can meaningfully interact with your messaging. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." You think about your colleagues, projects, employees, customers, turnover, and everything else. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions.

Leadership 59

Leadership Social Media Creativity Ethics 59

The Resolution Blog

DECEMBER 1, 2015

The new integration between disciplines has not only accelerated productivity it has also inspired employees to follow passions and develop skills in new areas. We have cut so much wasted document writing and meeting time. The agencies can now use their budgets for the important tasks like being creative and building relationships.

Banking 120

Banking Communications Software Google 120

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. We were advising them on how to present themselves to the media, to their employees, and to the public.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Not only do existing employees probably already know who to turn to for help, in terms of content.

Agency 133

Agency Resources Employee Internal 133

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Toth, among others. What we do 5.

Government 103

Government Education Print Ethics 103

Karen Freberg

AUGUST 15, 2017

Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? However, I do have a list of recommended books I do share with my colleagues and students. Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns.

Social Media 69

Social Media Media Resources Education 69

Frederik Vincx

JULY 24, 2016

We revisited the productivity books we’d read over the years and (re)discovered 10 core principles for boosting office productivity. The theory is that people need time to be creative or work on bigger projects, or even to simply have thinking time. We tend to be more creative and have more willpower earlier in the day.

Meeting 60

Meeting Creativity Software Google 60

Waxing UnLyrical

MARCH 16, 2016

For one thing, everyone involved was smart, creative and focused on the task at hand. While many companies do provide their employees with opportunities to learn, grow and succeed, I firmly believe that each of us is responsible for our own learning that leads to growth and success. Image courtesy Cynthia Price, used with permission.

Conference 40

Conference Meeting Groups Newspapers 40

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. The story generated millions of positive news impressions for the brand and this truly special employee.”. Take a look….

Print 60

Print Media Travel Wireless 60

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Its credibility come from the human face of its employees. The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future.

Communications 63

Communications Healthcare Print Community 63

Contently - Strategy

SEPTEMBER 10, 2020

Well first, I think it’s great to see brands taking a stand because, as an organization, if you have certain values and beliefs, you should not only hold your employees up to those standards, but you should also hold companies that you partner with to those same standards. Last question—the hot seat question.

Brand 118

Brand Branding Marketing Facebook 118

PR Conversations

JUNE 18, 2014

As a leader and innovator in advertising , it is not surprising that Glenn and Denny Griswold asked the firm’s vice president, Marvin Murphy, to author chapter VII in their 1948 US book, Your Public Relations (being serialised here with monthly posts - to read other chapters in our series of posts, use this link to the book’s contents list.).

Advertising 76

Advertising Advertising Agency Publicity 76

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. How’s your to do list?

Tools 136

Tools Publicity Measurement SEO 136

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. That’s nothing short of awesome in my book. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now).

Journalism 52

Journalism Sports Writing Meeting 52

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Did they set this up? What was the original intention of the interview? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Did they set this up? What was the original intention of the interview? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Build a routine. Keeps ideas fresh.

Marketing 56

Marketing Creativity Technology Internal 56

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. This brings me to insularity – which again may relate to a lack of confidence in learning from other fields – and importantly in getting PR related research into journals, books and everyday knowledge within other fields.

Publicity 46

Publicity Storytelling Study Journalism 46

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” The world isn’t changed by content that is sort of creative.” “It’s impossible to have a testing culture if employees feel they will be fired if they’re wrong.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. This brings me to insularity – which again may relate to a lack of confidence in learning from other fields – and importantly in getting PR related research into journals, books and everyday knowledge within other fields.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. This brings me to insularity – which again may relate to a lack of confidence in learning from other fields – and importantly in getting PR related research into journals, books and everyday knowledge within other fields.

Publicity 40

Publicity Storytelling Study Journalism 40

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees.

Tools 75

Tools System How To Software 75

Waxing UnLyrical

JANUARY 3, 2011

And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Facebook 63

Facebook Twitter Measurement Blogging 63

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Here are the five biggest trends you need to know.

B2B 145

B2B Trends Video Course 145