Rock the Status Quo

DECEMBER 1, 2015

From a confident little girl teaching the swami across the street how to roller-skate, a horse trainer during my twenties teaching little girls to jump their ponies, to an author launching pre-sales this very week for my first book –teaching has run through my life like a slow moving river. Tone of content is everything.

Content Marketing 100

Content Marketing Marketing Writing Storytelling 100

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Scott Brinker. . ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. It includes 13 strategies marketers need to employ now. Contact Content Creators Out of a Job. Download it free today. So we initiated a twofold plan. Where do you find them?

Writing 72

Writing Brand Branding Construction 72

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! This should be a format that producers of written content should know all too well.

Storytelling 120

Storytelling Mobile Video Viral 120

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. The 4 Engines You Need to Pull Off Content Marketing Successfully. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! by David Meerman Scott. by John Williams. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation. Modernising public relations and marketing.

Blogging 61

Blogging Agency Meeting Web 61

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It’s a huge amount of data that includes books, websites, and Wikipedia. The shiny new toy is an ethical minefield. A terabyte is approximately 85 million pages of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

JULY 11, 2016

While developers do have plenty of efficient systems in place that don’t apply to the marketing world, Agile isn’t one of them. If you were to adopt Agile to the process of writing a press release , you would complete a first draft in full, redraft it in full and then tidy it up. Set clear goals and deadlines.

How To 120

How To Marketing Software Writing 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 91

Community How To Marketing Data 91

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Start Here. Outline Your eBook.

eBook 219

eBook How To Writing Community 219

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content. Let’s imagine you’re a brand marketer for Apple. Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 2) Words matter in marketing strategies.

Writing 62

Writing B2B Analytics Reputation 62

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. You’d be surprised how many best-selling books were ghostwritten.

Writing 217

Writing Content Marketing Blogging Meeting 217

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release.

Case Study 210

Case Study Study Trends Web 210

The Proactive Report

FEBRUARY 27, 2021

Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. In this article, we will discuss some of the consequences that plagiarism cause for most marketers.

Engineering 130

Engineering Reputation Data Advertising 130

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing eBook Course Measurement 100

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Study 128

Study Brand Branding B2B 128

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. What seems to work best is taking the content we have and promoting it according to timeliness or newsworthiness.

Community 120

Community Mobile Blogging Publicity 120

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. The Book Patch.

Print 120

Print How To Local Customer Service 120

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. ” Is that a weird freaking quote? Yes, it really is.

How To 137

How To Creativity Storytelling Writing 137

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. You should start.

Writing 120

Writing Leadership Creativity Groups 120