Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. But most relevant of all may be the sheer amount of data available to consumers about their own health and wellness. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Polaris

DECEMBER 12, 2014

The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story. Pick up a Perrier. Grab a Kit Kat. Pellegrino.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 133

Government Conference Education Exercises 133

Maxim Behar

MARCH 12, 2024

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. There are already online stores with no specific websites that sell products solely on social media — the so-called Facebook stores.

Ethics 64

Ethics Social Media Local Corporate 64

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Robin Williams’ tragic death leaves consumers at high risk of identity theft. Gawker was justified to call it soulless.

Pitching 272

Pitching Viral Interviews Education 272

Karen Freberg

DECEMBER 18, 2019

I am actually going to use my social media book for my class. Your book was published in late 2018 – and you are just NOW using your social media book? The book was written based on the material I had covered and emphasized in my classes previously – so that has not changed. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. Currents spots white space for conversation and content Parsle.ly

Handbook 60

Handbook Instagram Government Community 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Nothing creates better PR writers than a rigid writing schedule. Appoint a content manager and team. Calenderize a content schedule – but be flexible.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

AUGUST 24, 2015

If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you. Encourage your advocates to write a review first. Encourage your advocates to write a review first. You have more control than you think. The more the merrier.

Newspapers 120

Newspapers Instagram Writing Examples 120

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? Instagram and Facebook have both adopted the format.

Publicity 120

Publicity Analysis Measurement Tools 120

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. The biggest story that connects to this in ad-tech right now is the Facebook boycott. Disclosure: LiveIntent is a Contently customer.).

Brand 118

Brand Branding Marketing Facebook 118

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Now I get nostalgic for the days when people consumed content governed by journalistic standards.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

AUGUST 24, 2016

It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” Have you ever had to deal with a major brand crisis?

Social Media 120

Social Media Reputation Crisis Media Training 120

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MARCH 6, 2018

Saying you want a Facebook page “to raise awareness” or “reach stakeholders” is not specific enough to make an actual social media strategy that will have a real impact and move you toward achieving your overall business goals. Journalists already know how to write content that is compelling and interesting in a short, concise way.

Social Media 102

Social Media Media Corporate Resources 102

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Practical value.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. after Google, Facebook, YouTube, Yahoo and Amazon? Facebook relies on Wikipedia. Did you know Facebook uses content directly from Wikipedia to feed its community pages?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” “It mirrors the simple task of how to write a good headline,” Nevin says. ” Write ‘kickers’ for your headlines.

SEO 60

SEO Engineering Mobile Pitching 60

Cision

APRIL 28, 2016

Platforms like Facebook and Twitter have really reset the way we consume information, but that makes finding the right story to tell and serving the audience all the more important. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. Consumers are sovereign.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Maxim Behar

NOVEMBER 8, 2023

About a year ago someone attacked Misho on Facebook and I defended him. I've booked a studio. She then replied to me that she was only involved in writing her lyrics. Host: Do you write in Bulgarian or in English? I say this as a consumer of course, not as a person who deals with music professionally. Let's record."

Radio 59

Radio YouTube Writing Interviews 59

ZudePR

JUNE 6, 2016

Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. My favourite seven. My new deep work routine. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Google+ will close to consumers on 2 April. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 10) Amy Porterfield. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Maybe you have some great things to say yourself, but you’re just not able to connect with your audience—and now you’re losing them,” writes Sujan Patel as he shares tips that will “make any story a story worth sharing.” Twitter Facebook Google+ LinkedIn Monday Roundup: Compelling Storytelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. Facebook uses facial recognition to recommended who to tag in your photos. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. Back to Top. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53