The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? JC: I started my career in consumer-packaged goods. While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Cision

FEBRUARY 22, 2016

In Robert Cialdini’s seminal book Influence: Science and Practice, he describes a simple experiment by Harvard social psychologist Ellen Langer. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer.

Writing 144

Writing Study Viral Consumer 144

PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 174

Communications Government Viral Radio 174

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”. Conclusion.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Prohibition

JULY 21, 2023

This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. The best part? million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. There are countless ways brands can integrate holidays and themes into their communications programs. Check out this nugget: “Ready for the holidays?

Viral 78

Viral Transportation Hotels Travel 78

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Robin Williams’ tragic death leaves consumers at high risk of identity theft. Not very human, Edelman, not very human. The post never should have been written. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. • The brand’s “best self.” What inspires you?

Creativity 120

Creativity Comparison Consumer Examples 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Film Industry Viral 85

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

PR in High Definition

DECEMBER 13, 2017

Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. 3D printed cupcake anyone? Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). If you believe that superior products and services are the ones that generate the most “buzz,” think again. Who doesn’t want to talk about that?

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Book a free consultation with us today! These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Here’s an example, which I cited in my book How to Protect (Or Destroy) Your Reputation Online. you can always reach out to me.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Waxing UnLyrical

JUNE 28, 2013

Here are a few excerpts from the chat: On what constitutes “results” in his book: A3: Results must be things ldrship values – not ‘column inches’, minutes airtime, tweets, likes, etc. but did you enhance brand. John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013.

Measurement 103

Measurement Corporate Survey Viral 103

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Brand social activity into site content in real-time. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Get up to date here. Where does the AVE blame lie?

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”.

Print 60

Print Media Travel Wireless 60

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry.

Social Media 79

Social Media Strategy Media Reputation 79

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

Brand 78

Brand Branding Film Instagram 78

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Fuel

NOVEMBER 27, 2018

From asking for their feedback to crowdsourcing their involvement in marketing campaigns, there are so many opportunities for brands to interact with their target audience. It was supposed to generate buzz for the brand by getting people to create and share their Chevy Tahoe videos. What damage could your brand suffer as a result?

Survey 45

Survey Company Customer Service Small Business 45

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. According to Yaro Starak , founder of Entrepreneur-Journey, revealed that books were a key door opener to a lot of exposure for him. If you’ve got some viral posts, then you’re ready for that “ebook.”. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Blog posts published around 7 am (EST) generate the most inbound links; and author Dan Zarella confirmed that 80 percent of blog consumers read their blog in the morning – so post before breakfast! Generate more links back to your website.

Social Media 97

Social Media Media YouTube Facebook 97

Bad Pitch Blog

JUNE 22, 2008

Multimedia content has turned consumers into evangelists for the PR cause. The interactive component engages the consumer, while giving them a stake in the brand. The thing: brand awareness equals coolness. People are eager to become ambassadors of your brand and it’s easy to get them to do so.

Viral 40

Viral Pitching Consumer YouTube 40

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

AUGUST 30, 2022

Did one of your whitepapers go viral—backlinked by many notable websites? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. consumers are choosing to tune in. Is there a YouTube video that garnered thousands of organic views?

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. So being able to scale content with limited resources is key.”.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

APRIL 9, 2024

It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. Did one of your white papers go viral or get backlinked by many notable websites? Despite all the advantages to content repurposing, not every piece can be recycled and reused.

eBook 52

eBook Video YouTube Blogging 52

David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? We can make our own videos which can “go viral” and reach millions of eyeballs. An average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week. The answer: a great story.

Storytelling 81

Storytelling Marketing Viral Energy 81

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. COVID changing healthcare storytelling | Jump to text. Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225