Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 147

Survey Software B2B Pitching 147

Landis PR

NOVEMBER 14, 2022

NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. Be flexible: If there is one thing we have all learned in the Covid pandemic, it is that companies must be flexible and adjust to what is happening around them. The time for inaction is over.

Communications 98

Communications How To Local Survey 98

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

DECEMBER 18, 2019

You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. Press Releases. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 99

Media Nonprofit Pitching Analytics 99

5W PR

MAY 4, 2023

This strategy makes consumers feel understood and connected to the brand’s values and beliefs. Positive Association These marketing tactics can also create a positive association with a brand or product. Companies should track key performance indicators (KPIs), such as engagement, sales, brand sentiment, and customer feedback.

Film 88

Film Marketing Consumer Fashion 88

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. PR is competing with inbox fatigue.

Media Relations 173

Media Relations Media Pitching Survey 173

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. But the key to keep readers coming back for more is to provide value.

Blogging 161

Blogging How To SEO Analytics 161

Rock the Status Quo

OCTOBER 27, 2014

Most companies still aren’t taking advantage of company pages , showcase pages and other free features that don’t require a paid membership upgrade. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. FIVE WAYS TO CREATE VALUE. tweet this ) LinkedIn is a perfect example.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. How did you get your start in PR? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Landis PR

DECEMBER 13, 2021

There are approximately 1,375,906 ways to measure how leads translate to sales, but only a few data points to concern yourself with when tying PR tactics to leads. . This is quantifiable ROI for the webinar tactic and informs us if it’s an activity worth pursuing. PR is as much an art as a science. Test and learn!

Customer Service 52

Customer Service Data Software B2B 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The PR pitch deluge inevitably follows.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Two types of methodologies.

Digital PR 83

Digital PR Data Survey Construction 83

Solo PR Pro

OCTOBER 16, 2018

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. It All Starts with a Plan. Rose of DKR Communications. Rose of DKR Communications.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? ” “Couldn’t anyone see the probable PR crises and pump the brakes?”

Advertising 87

Advertising Advertising Ethics Fashion 87

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S.

Financial 89

Financial Video Survey Google 89

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! In addition to the topics listed above, we’ll also discuss how PR students can maximize on- and off- campus opportunities to help them transition into the workforce and become competent PR professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

OCTOBER 25, 2022

Proven business value. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Harder to engage. “It’s

Communications 122

Communications Crisis Internal International 122

Buzzstream

APRIL 4, 2024

Unfortunately, no one tool or tactic captures every mention of a campaign. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. Luckily, there are digital pr tools for alerts. For Result Type, you can choose Twitter, Blog, News, and Discussion.

Digital PR 62

Digital PR How To Media Google 62

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Blog about the coverage. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 88

Employee Internal International Training 88

Victorious PR

AUGUST 18, 2022

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. PR, or public relations, is the relationship an entity (public figure, business, etc.) The second scenario is PR: Others talking about you.

Real Estate 52

Real Estate Small Business Agency Google 52

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Make sure your company is signed up for HARO (mentioned above) and tracking media opportunities.

Leadership 83

Leadership Print Training Radio 83

Stephen Waddington

JUNE 26, 2018

We’re beginning to get a handle on how AI is impacting the business of PR. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. The CIPR #AIinPR panel was set up in a bid to characterise the impact of AI on PR. We welcome challenges to this model.

Ethics 69

Ethics Analysis Technology Data 69

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Yes, it feared legal retaliation.

Social Media 73

Social Media Ethics Trends Viral 73

PR 20/20

JANUARY 15, 2019

The trends highlighted below are those we found repeated across sources, showing us the importance and relevance. Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Sword and the Script

OCTOBER 24, 2017

In a separate, but related conversation, my friend Rich Young made an observation that seems appropriate here: “For all the valuable intel shared among marketing pros on marketing tech stacks, content marketing strategies, inbound tactics, customer personas, and the buyer’s journey – let’s not forget the power of quick response.”.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations 68

Media Relations Media Insurance Insurance 68

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 21, 2019

Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment.

B2B 81

B2B Social Media Company Marketing 81

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In the early days, it was just blog posts and whitepapers. ” Do you think it can last?

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

NOVEMBER 6, 2018

So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. While there are some voices belonging to the company in the documentary, there is no selling. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry.

B2B 65

B2B Creativity Film Trade Shows 65