Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement.

Video 148

Video Brand Branding Instagram 148

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. I talk about it all the time but mastering newsjacking is the easiest thing you can do. And that’s where media comes in.

Pitching 130

Pitching Video YouTube Viral 130

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). 2 – Audio isn’t as searchable as blog content. 3 – Social audio is still new.

Brand 113

Brand Branding LinkedIn Twitter 113

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Earned Media: Labor-Intensive, Hard To Scale.

Media 186

Media Study Agency Consumer 186

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Well, it depends on who you talk to, but my take is it’s what we used to call SQLs, or sales-qualified leads. What exactly is that?

Report 106

Report Publicity Marketing Pitching 106

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. They showed on how people shop for the school year and the role that social media plays in the decision-making process. Want more insights on back-to-school shoppers?

Brand 120

Brand Branding Retail Consumer 120

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

Prohibition

MARCH 1, 2024

Whether you’re searching for the optimum sleep temperature, the correct jargon for talking about computer science, or a step-by-step guide on how to dispose of an electronic device, typical search engines are bound to produce countless answers. A definitive answer Accuracy is paramount in PR. What’s worse? They can all differ.

Engineering 62

Engineering B2C Fashion Trends 62

PRSay

SEPTEMBER 17, 2019

No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Was it as good as they say?

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

Company 174

Company Conference Corporate Leadership 174

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Brand identity also gets lost when you focus too much on data. The vast majority of creative teams boast that knowledge of branding is one of their greatest assets. People drive a brand, not analytics.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

JULY 10, 2023

We’re back with another campaign round up, looking at some fresh and fantastic campaigns. With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. The jet pack was even customised to make sure the pizzas stayed hot during the flight.

Tourism 62

Tourism Fashion Social Media B2C 62

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. And, when people talk about Holly behind her back (in the best way possible!), What brought you back to DKY? Do you ever regret it?

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. What’s more, if the piece contains a link back to the company, it will boost its search ranking.

SEO 125

SEO Case Study Conference Retail 125

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Talk more than they listen. Are egotistical and self-centered.

Ethics 177

Ethics Social Media Leadership Interviews 177

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. 10: 17 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. What We Talked About on Growing Social New. Have you ever read a book that completely changed your life?

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

FEBRUARY 27, 2023

We’re back with another campaign round up. This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so.

Brand 62

Brand Branding Viral Fashion 62

5W PR

MARCH 22, 2021

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy. All of that leads to higher conversion rates, as well as improved social media return on investment (ROI).

Analytics 88

Analytics Social Media Tools Data 88

Cision

JUNE 8, 2016

Last week, I talked about how not listening on social media could seriously jeopardize your business. Now I want to step away from the importance of listening specifically to what’s being said about your brand and move toward paying attention to what’s happening on social media to grow your community.

Community 120

Community Social Media Meeting Groups 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Cision

SEPTEMBER 16, 2016

If you don’t mind putting in the work to develop your brand’s story, it will be both seen and shared! Blogs are the “new” news outlets. Blog about a topic that your service, product or organization helps address. Get Social. In case you haven’t already, boost your social media presence!

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

The Resolution Blog

JULY 9, 2018

Can it be turned into a blog? Is it relevant to share on their social feeds?” For instance, The Body shop employes 17,000 people, Virgin Media 13,000 and B&Q 25,000?—?many many of which, despite having knowledge of the product, still have buying power and will be making decisions to buy from your brand or the competitor.

Retail 168

Retail Internal International Twitter 168

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you.

Reputation 118

Reputation Google Crisis Management Engineering 118

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

FEBRUARY 7, 2023

There are influencers for all sectors and industries across social media , from sleep influencers to parenting influencers and everything in between. They are a great way to market your brand and promote a product, service or offering by tapping into their engaged audience – who trust and value the influencers opinion.

Fashion 62

Fashion Instagram Banking Social Media 62

5W PR

NOVEMBER 16, 2020

And, while it can be tough for thousands of exhibitors to get the same attention or generate the same buzz that they might at an in-person event, virtual events do offer some unique opportunities to build brand value and trust. There’s never been a better time to get very good at social media.

Trade Shows 88

Trade Shows Conference System Social Media 88

The Resolution Blog

APRIL 9, 2019

Part 2 -We Talk With Creator of the PESO Model?—?Gini After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the founder of the framework? The departments don’t talk to one another; they’re not having conversations. All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120