Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 108

Social Media Report Survey Media 108

Contently - Strategy

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. 6 ways to build publicity when it’s quiet. 6 ways to build publicity when it’s quiet. Speak up on owned media. Be an expert. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company is also offering email distribution and access to its media database. Both Falcon.io

Technology 117

Technology System Tools Government 117

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. To that end, this year’s roundup is uh-mazing. I see a few things. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. For example, when a task gets harder in business, most leaders make a change or strive to do something different.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. Little did we know we’d be in that place for more than a year. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 105

Media SEO Analytics Analysis 105

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. 2 Leverage Anonymized Data For your Social Channels: “A Macro Trend we’re seeing is content that’s data-informed,” says Noom’s Komo. . #2 4 Use Pop Culture – But Carefully !

Social Media 62

Social Media Marketing Media Instagram 62

PR 20/20

APRIL 29, 2023

That’s because a content strategy is a living document that should often be tested, iterated, and updated. P.S. If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. ” Your business is not immune from this level of competition. On Facebook, Twitter, YouTube, and all those other social networks.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Brad Marley | Yelram Media.

Marketing 167

Marketing Employee Content Marketing Training 167

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords.

Examples 133

Examples Software Pitching Tools 133

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Now, customers look for “social proof,” or customers advocating for your brand. There is an unprecedented level of opportunity for businesses to gather customer feedback.

Case Study 80

Case Study Social Media Survey Video 80

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. The question instead is which platforms they should be active on. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Multimedia Is The Way to Go.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. It’s also one of the highest value skills PR can bring to a business – audience building.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 1) How long should a blog post be? 6) Reliable sources build trust. 6) Reliable sources build trust.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

AUGUST 3, 2021

Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. LexisNexis Legal & Professional (L&P) is getting into the newswire business. For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing.

Survey 90

Survey Journalism Study Pitching 90

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Now, customers look for “social proof,” or customers advocating for your brand. There is an unprecedented level of opportunity for businesses to gather customer feedback.

Case Study 69

Case Study Survey Video Community 69

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database.

Pitching 88

Pitching Report Software Survey 88

Newsfile

FEBRUARY 27, 2024

Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. Digital or social media teams: 28%. If you treat it as more than a transaction, the influencers you work with should too. Communications: 16%.

Survey 60

Survey Trends Marketing B2B 60

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1. You cannot be complacent.

Creativity 150

Creativity Trends Agency Technology 150

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. Yeah, this should go VERY well! 3: We’re not even close to social video saturation.

Report 76

Report Analysis Video Instagram 76

Sword and the Script

MAY 5, 2020

PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

OCTOBER 22, 2019

At the same time, it’s also when all the business units and functions really begin jockeying for the next year’s budget. There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies.

Marketing 65

Marketing Survey Study B2B 65

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know. The quarterly data published by social media platforms tells the story.

Publicity 164

Publicity Ethics Data Community 164