Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog.

Twitter 177

Twitter Advertising Advertising Report 177

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. The name doubly fits, since our job is to manage TMI (“too much information”). TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

The Hoyt Organization

MARCH 25, 2024

Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

ReimaginePR

MAY 9, 2017

She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. Susan McLennan will be leading the class.

Brand 136

Brand Branding Film Television 136

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

PR News

JANUARY 10, 2017

Every six months the Television Critics Association (TCA)—some 400 folks in the media who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks.

Video 48

Video Television Hotels Writing 48

Onclusive

OCTOBER 10, 2017

With AirPR Analyst’s new Trends TM , you can identify in real-time which authors are writing about a particular topic and which of those authors have the most influence, as well as the top publications that mention topics you care about and their social amplification trends. Users can now view and analyze global television and radio coverage.,

Software 207

Software Analysis Comparison Trends 207

Cision

OCTOBER 9, 2015

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. In “ How to Profit from Aging Baby Boomers ,” Dave Bernard writes, “These 50-year-olds are nothing like the generations that came before them.

Travel 120

Travel Hotels Television Consumer 120

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

Barokas

JUNE 14, 2019

After a long day of work, fulfilling duties at home and maintaining friendships, it’s often much easier to zone out in front of the television than to crack open that book on your nightstand. For one, if you don’t read, you simply cannot write well. As communications professionals though, it’s critical that we make reading a priority.

Communications 101

Communications Transportation Television Writing 101

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. I could write a book on this topic. It’s no longer enough to simply do a TV interview or post a blog on your website.

Television 120

Television Pitching Journalism Interviews 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

5W PR

AUGUST 19, 2019

In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Ultimately, digital PR aims to build brand value using digital tools.

Digital PR 76

Digital PR Print Construction Television 76

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

AUGUST 4, 2020

television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.” Talkwalker nods to the “Social Content Ratings” the technology provides, which was first commercialized as part of the Nielsen Holdings plc (NYSE: NLSN ).

Media Relations 149

Media Relations Media Print Software 149

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 54

How To Writing Guidelines Television 54

Critical Mention

JULY 28, 2018

Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television. TV producer] Joel Church-Cooper writes it.

Film 113

Film Television Creativity Google 113

Doctor Spin

APRIL 4, 2023

How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. The 1-page strategy focuses on how to win.

Strategy 52

Strategy How To Hotels Analysis 52

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

ReimaginePR

SEPTEMBER 19, 2015

I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. But just like music or writing, PR and marketing magic doesn’t happen in the noise. I was a reader at an entertainment company.

Real Estate 120

Real Estate Film Television Writing 120

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” We wanted our so-called partners to write or broadcast stories about our clients.

Television 75

Television Storytelling Groups System 75

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. I develop them for clients.

Media 120

Media Television Video Print 120

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That makes Karl Connor’s Sellafield story exceptional. Karl Connor. I liked it.

Storytelling 147

Storytelling Local Case Study Television 147

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. What does a job in PR involve? However, this is not limited to just press releases.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. What does a job in PR involve? However, this is not limited to just press releases.

Pitching 48

Pitching Media Film Enterprise 48

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! From cave writing to messengers riding on horseback we continue to change how we communicate. Can you imagine the debates and discussion in 1927 when the television was introduced? In the 21st century, newspapers, radio, and television have changed dramatically but, still, exist.

Communications 40

Communications Newspapers Television Radio 40

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 139

Study Media Relations Media Measurement 139

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 23, 2011

It will improve your writing and your communication skills. My dear friend Ann Wylie talks in her writing workshops about giving our writing more impact. Others suggest an editing technique where you remove every five or seven words to make writing have more punch. She also blogs.

Energy 83

Energy Writing Television How To 83

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. The expansion of different media types opens the door for more people to write about your brand. Earned Media is comprised of coverage that comes from a variety of sources and mediums. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Online – websites, blogs, online media sites. Broadcast – television and radio. Just measure it in inches.” ” — Andy Warhol. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts?

Media 75

Media Radio Newspapers Print 75