MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Research if a system has been implemented before. Get buy-in from your team.

Software 152

Software How To SEO System 152

Presspage

JANUARY 17, 2018

The answer isn’t gaming the system, but creating a smart newsroom that offers vital topical information that scoops up interested journalists and members of the public. subheads or deck heads) matter to SEO in ways both obvious and obscure. A colleague of his in Tokyo researched this and proved that kickers help boost SEO.

SEO 60

SEO Engineering Mobile Pitching 60

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. On a top-level the SEO process looks like this: Picture source: [link] All points on the circle come together to give webpages their ultimate ranking. To counter this, most of the places where SEOs were putting their spammy links started to abide by the no-follow rule.

SEO 120

SEO Google Wikipedia Web 120

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

PR 20/20

JUNE 6, 2023

At the core of HubSpot is a customer relationship management (CRM) platform that provides businesses with a powerful and user-friendly system to manage their customer relationships. CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s important to note that organic search success is much more than simply publishing a few sporadic blog posts. How would you grade your website?

Mobile 72

Mobile Case Study Google SEO 72

The Resolution Blog

JUNE 17, 2015

As well as ensuring we abide by the rules of the ASA with paid promotion with influencers there are also guidelines set by Google to ensure that paid promotion is being run for the right reasons for users online such as raising awareness, rather than trying to cheat the system for higher search rankings. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

Communications Conversations

MARCH 12, 2019

Predominantly, I’m talking about corporate blogs and social channels here. In many cases, media will follow these blogs and accounts for information in real-time. 2: The SEO angle is dead. This was almost 100% an SEO strategy by PRs. It felt like people were gaming the system. As if it were really ever alive!

SEO 125

SEO Corporate Course Banking 125

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Guest post by Chris Abraham, Digital Strategist at Gerris Corp. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. I Don’t Want To Know About Your Time-Saving Content Curation System, Or You, For That Matter. I’d even started a running blog to practice.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Based on those efforts, here are a few innovations that are helping PR do a better job.

Technology 169

Technology Publicity Software Pitching 169

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. The system works! You are seen as “famous” in your industry. This is the power of media. PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s another way to think about it: if Google’s ranking system went offline, would your site still be getting referral traffic from relevant customers?

How To 62

How To Google SEO Pitching 62

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationGrower includes an automated monitoring system so you can feel confident in knowing what is being published about you, in near-real-time. Reviewing and enhancing your web presence.

Brand 234

Brand Branding Reputation Crisis 234

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. You’ll find my own prognostication at the very bottom. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Belgium-based Prezly has added coverage from the Belgium-based news agency, Belga.press, to its system and “linking it with the author of the coverage in their CRM, as well as with the newsroom story covered.”. Did you know?

Company 150

Company Tools Technology Software 150

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Publication data from the many media monitoring systems out there. Listen to this blog post: [link]. Compatible Data.

Analytics 92

Analytics Software Data System 92

Waxing UnLyrical

MARCH 16, 2011

But really, how many blogs does a gal need? If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!) So it’s probably high time that I started a food blog. Image: kennymatic via Flickr, CC 2.0.

Blogging 73

Blogging SEO Facebook Twitter 73

The Proactive Report

MAY 12, 2017

A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth. Brilliant content posted on your website, blog or newsroom will not do the job. SEO writing is a vital PR skill today. Not always. Witness Fuhu – they were number one on the Inc.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.

Blogging 52

Blogging Writing Engineering Video 52

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide. Headings are a way to create a hierarchy of information.

How To 308

How To Tools SEO System 308

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 122

Communications Crisis Internal International 122

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Presspage

JUNE 30, 2020

They are at the core of PR teams and agencies but can also be useful to Marketing teams who have seen the SEO benefits that PR campaigns can have. Press release distribution is all about the software tools to publish and send press releases or other company news. This is one of the areas where we put most of our focus, naturally.

Software 88

Software SEO Tools B2B 88

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. In particular, search engine optimization (SEO) is a big part of our approach. Are there ways that we can re-optimize previous blog posts?

Marketing 74

Marketing SEO Trade Shows Technology 74

Presspage

JUNE 30, 2020

They are at the core of PR teams and agencies but can also be useful to Marketing teams who have seen the SEO benefits that PR campaigns can have. Press release distribution is all about the software tools to publish and send press releases or other company news. This is one of the areas where we put most of our focus, naturally.

Software 78

Software SEO Tools B2B 78

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools.

Tools 89

Tools Google LinkedIn Leadership 89

ISEBOX

OCTOBER 25, 2016

Your SEO is on fleek. You’ve got your system of choice, Mailchimp, Constant Contact, or Sendgrid ready to go. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? The Well Written Press Release #4: Write for SEO (Search Engine Optimization). You’ve ensured it’s actually news.

SEO 70

SEO Writing Engineering System 70