Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Presspage

JANUARY 17, 2018

The answer isn’t gaming the system, but creating a smart newsroom that offers vital topical information that scoops up interested journalists and members of the public. subheads or deck heads) matter to SEO in ways both obvious and obscure. ” Here are some tips. ” Update often. .” ’” Jacobson says.

SEO 60

SEO Engineering Mobile Pitching 60

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s another way to think about it: if Google’s ranking system went offline, would your site still be getting referral traffic from relevant customers?

How To 62

How To Google SEO Pitching 62

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Communications Conversations

MARCH 12, 2019

Predominantly, I’m talking about corporate blogs and social channels here. In many cases, media will follow these blogs and accounts for information in real-time. 2: The SEO angle is dead. This was almost 100% an SEO strategy by PRs. It felt like people were gaming the system. I would certainly think so.

SEO 125

SEO Corporate Course Banking 125

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Guest post by Chris Abraham, Digital Strategist at Gerris Corp. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 123

Communications Crisis Internal International 123

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. The system works! You are seen as “famous” in your industry. This is the power of media. PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Articles, blog posts and content picks. Did you know? Check out our services.].

Company 152

Company Tools Technology Software 152

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.

Blogging 52

Blogging Writing Engineering Video 52

Contently - Strategy

JULY 24, 2019

Or maybe you’re a communications professional from a different department, and you’re feeling overwhelmed with all the blog posts published before your time. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. How is the weighting system configured? Are they reputable or questionable blogs or studies? More on that in the next section. Does bias exist?

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Do press release distribution services have SEO value?

Financial 89

Financial Video Survey Google 89

PR 20/20

SEPTEMBER 19, 2017

Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Blog : A company blog is a mission-critical element of any effective content strategy.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

SEPTEMBER 18, 2018

It’s a complicated system, but I would say anyone struggling with this needs to show value by presenting articles and opportunities and then showcasing this success to your executives on a weekly or monthly basis. One publication or blog you read regularly is… Folio and PR Daily. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 69

Media Relations Media Insurance Insurance 69

ZudePR

JULY 20, 2016

That’s everything I know/own, digitally, stored in a familiar electronic filing system. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s another way to think about it: if Google’s ranking system went offline, would your site still be getting referral traffic from relevant customers?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s another way to think about it: if Google’s ranking system went offline, would your site still be getting referral traffic from relevant customers?

How To 62

How To SEO Google Pitching 62

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.”

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Sword and the Script

MAY 3, 2022

Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch. An animated GIF shows this is a manual process – where a PR can associate articles in the coverage dashboard to pitches sent through the system. fewer pitches in Q1 2022.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 62

Resources Analysis Infographics Examples 62

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories.

Measurement 52

Measurement Communications Survey System 52

PR 20/20

FEBRUARY 6, 2020

He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. Enlightened Self-Interest: The Pitch Email. Still reading? I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Start a blog and manage proactive social media around it.

Google 119

Google Data Government Social Media 119

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 145

eBook Product Launch Software Internal 145