Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. billion global market for Media Intelligence/PR software and information solutions.” The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. If you’re going to sell software to lawyers, you got to have your wits about you.

Content Marketing 96

Content Marketing Marketing Print Software 96

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . What and who are we overlooking because of technology? RIP scrapbooks and framed family photos – hello, minimalist apartments equipped with cloud technologies. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. Treasured photos go unprinted.

Print 150

Print Technology Video Software 150

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. Then, in 2008, I returned to the accounting profession as the receivables coordinator at American Ring; 10 years later I continue to work for them as the Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss. Stay Up to Date with Technology. It can turn into a discussion about how you can be the technical lead of implementing new software.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Of Mr. Drucker he says: “His consideration of information technology in light of the history of the printing trade leads to surprising conclusions.

Advertising 60

Advertising Advertising Print Interviews 60

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Mindful Marketing

APRIL 4, 2019

Also in the middle of the scale are calls that say your computer’s software is out of date or it memory is running low, etc. Not as technologically savvy as those in the younger generations, many older folks are unsure if the supposed computer issues are real or how serious they may be. ” Subscribe to Mindful Matters blog.

Banking 75

Banking Examples Print Ethics 75

PR Breakfast Club

JANUARY 11, 2015

I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Here are some basic principles of lean software development and how it applies to content production.

Web 28

Web Print Writing Content Marketing 28

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR. What does that mean?

Software 121

Software Technology Advertising Advertising 121

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. – Write a series or blog together. Don’t count out influencers for B2B PR. Influencer marketing creates trust. Micro-Influencers help manage risk . – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Wifi technology.

Twitter 40

Twitter Social Media Conference Video 40

Wadds Inc.

AUGUST 10, 2023

Using technology to build a second brain to compensate for my cognitive limitations has become an obsession. Tiage Forte describes how technology can extend the human mind's capability in Building a Second Brain. It was based on marking up books or printed copies of research papers. It’s the basis for building new knowledge.

System 98

System Software Enterprise Tools 98

Sword and the Script

JULY 28, 2020

Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. Speed, quality, or cost – pick two.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Bad Pitch Blog

FEBRUARY 28, 2006

As a result, he/she might also become the second person outed on the Bad Pitch blog. About COMPANY, DIVISION COMPANY technology is based on proprietary and patented fluid, damper, mount, brake and clutch designs and sophisticated computer control algorithms. Well, WHY would you send this to someone blogging about public relations?

Pitching 40

Pitching Automotive Engineering System 40

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. Since I do a lot of work in the niche of legal technology (legaltech), and I know the market inside and out, I thought this would make a good test case. Useful links: pricing , features , blog , contact. * * *.

Media 93

Media Pitching Print Data 93

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 71

Industry Marketing Enterprise Mobile 71

Deirdre Breakenridge

MARCH 12, 2015

There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. The colors you use on the web are not the same colors you use for print. Tip #5: Read Creative Blogs. There are tools and resources to learn more about color. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 57

B2B Content Marketing Trends Marketing 57

PR in High Definition

SEPTEMBER 26, 2018

A good story has scale – a humble protagonist who rises to fame and glory, a sweeping shot that pans over a Star Destroyer spacecraft, understanding why 3D printing might change the world, or the impact of a technology on a single human life – all of these things set the stage and tell your audience why this is important.

Reputation 48

Reputation Case Study Print Study 48

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Writing a blog post?

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ).

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132