5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. They should also include media relations training for designated spokespersons and how to conduct under pressure. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Media Relations and Outreach. The post What to Look for in a PR Firm?

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. However, it does not track social media posts. This can give you valuable insights into their strategies, product launches, and media coverage. This can help generate new ideas for blog posts, social media posts, or press releases.

Google 96

Google Publicity Customer Service Web 96

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Media 52

Media Wikipedia Product Launch Journalism 52

Prohibition

AUGUST 29, 2023

This could include traditional media outlets, social media platforms, food blogs, or industry events. Food PR Services Offered by Agencies Food PR agencies offer a range of services to help businesses launch new products and menu items successfully. Let us help you make a lasting impression in the industry.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? They’re here to stay. But a press release is only as good as its distribution. Probably not.

SEO 279

SEO Print Financial Product Launch 279

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131

Consumer Product Launch Agency Sports 131

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

AUGUST 25, 2023

Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages.

Retail 62

Retail Marketing Analytics Social Media 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. PRGN: 5 Reasons Your Media Pitches Are Getting No Response .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Establishing a new business or product launch. Write your targets, goals and intents. Increasing sales. Receiving funding or investment.

Brand 66

Brand Branding Product Launch Google 66

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

AUGUST 23, 2016

Messaging is an involved activity deserving of its own blog post, but it is a key piece of the planning process. It’s imperative that everyone who is involved in the campaign, from the media relations team to as the product managers, are in alignment on the message to be conveyed.

Company 60

Company Analysis Healthcare Product Launch 60

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. While collaboration doesn’t necessarily work for every type of communication, we suggest collaborating on online media. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

NOVEMBER 22, 2016

Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. When I have a product launch, I like to use multimedia-rich press release for this segment. Separately, I’ll promote a blog post for my prospect and customer segments.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. 6) Picks from the PR tech vendor blogs. 1) Israeli vendor builds CRM tool for PR.

Analytics 70

Analytics Report Technology Pitching 70

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62