ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Or, at the very least, are funny like this video from career blog Snagajob.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B 82

B2B Storytelling Marketing Case Study 82

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters. They want to connect with real people who they can relate to and trust.

Industry 78

Industry Marketing Storytelling Consumer 78

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. The main character of an engaging blog might be the writer, an expert or a PR professional, for example. The main character of an engaging blog might be the writer, an expert or a PR professional, for example.

Storytelling 137

Storytelling Film Blogging Video 137

5W PR

SEPTEMBER 14, 2023

Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. Understand the audience’s changing needs and adjust the messaging, products, or services accordingly. Storytelling Incorporate storytelling into campaigns to create emotional connections.

Consumer 148

Consumer Brand Branding How To 148

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Click Here. Look, I get it.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

5W PR

JUNE 7, 2021

WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. Using geolocation technology, it sends rewards and product recommendations from sales associates when a user steps inside a store. Geolocation tracking. DSW has a centralized app.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. In addition, they tested a new strategy leveraging industry experts for their product launches. It’s about controlling the narrative. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Authentic storytelling Influencers excel at storytelling.

Social Media 78

Social Media Media Storytelling Creativity 78

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market?

Brand 370

Brand Branding Media Measurement 370

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service.

Trends 78

Trends Product Launch Ethics Travel 78

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. It includes the impact of choices and behaviors on overall health and wellness as well as the role of products and services in promoting or compromising wellness.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. For cosmetics brands seeking to establish a global presence, international PR goes beyond traditional marketing tactics to build brand awareness, credibility, and resonance in new markets.

Strategy 78

Strategy Brand Branding How To 78

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. Till then, they had been managing their media outreach with Excel and Outlook and blogs. First designing and programming the initial product. And later creating an inbound sales engine via content marketing and conversion optimization.

Software 78

Software Banking Resources Government 78

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Demonstrates market knowledge People want to know the solution provider they are working with understands their market. Effective thought leadership should accomplish five objectives: 1.

B2B 105

B2B Study Company Leadership 105

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Storytelling is powerful. Influencer marketing is all about storytelling. Video content is on the rise. Transparency.

Trends 68

Trends Marketing Storytelling Construction 68

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. They may be seeking experiences and products that align with their desire for wellness, self-discovery, and personal growth.

How To 78

How To Resources Storytelling Community 78

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Why is this?

Advertising 272

Advertising Advertising Storytelling Media 272

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. Stories from the real people who are using your product or service breathe life into your message in a different way than other copy can.

Storytelling 60

Storytelling Radio Print Advertising 60

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing.

Product Launch 78

Product Launch Consumer Community Interviews 78

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

PRSay

MAY 10, 2022

Focus on your reader’s wants and needs first, then follow up with your organization and its products, services and ideas. DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. when you sign up for our webinar. Lead with the benefits.

Case Study 191

Case Study Training Writing Storytelling 191

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Aligning with brand values Skincare influencers should be aligned with the brand’s values, ingredients, and product offerings. Skincare influencers should genuinely believe in and use the products, showcasing their benefits in their daily routines.

Brand 78

Brand Branding How To Analytics 78

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. Maybe you thought a product was geared towards men in their 30s, but you start to notice that men’s publications are not driving sales. A resulting strategy could be to pivot the storytelling focus to women’s magazines to support sales.

Measurement 107

Measurement How To Analytics Marketing 107

5W PR

JUNE 30, 2023

Licensing, the process of obtaining permission to use popular characters or properties on products, has emerged as a powerful tool for kids’ snack brands. Brand Recognition Brand recognition plays a crucial role in the success of any consumer product. This way, they make their products more appealing to children.

Brand 78

Brand Branding Consumer Television 78