PR Daily

NOVEMBER 7, 2019

A blog is a bit like a steam train. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Don’t let a lack of creativity keep you from chugging toward content marketing glory.

Infographics 98

Infographics Blogging Training Case Study 98

PR Daily

APRIL 11, 2019

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographics 113

Infographics Blogging SEO Engineering 113

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Marketing? The new continuous storytelling cycle.

Storytelling 237

Storytelling Media Software Infographics 237

PR Daily

OCTOBER 24, 2019

Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. However, plenty of resources are available to help you generate fresh ideas—like this infographic. Try one of these headline templates to spark a fresh content series or just get an idea for next week’s blog entry. Check out the complete list of headline templates in t he full infographic. The post Infographic: 71 stellar blog headline ideas appeared first on PR Daily.

Infographics 77

Infographics Blogging YouTube Resources 77

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 160

Storytelling Data Data-Driven PR B2B 160

PR Daily

MARCH 2, 2018

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice. ]. Seventy-seven percent of internet users read blogs. Eighty-six percent of B2B companies are blogging.

Blogging 100

Blogging Infographics B2B SEO 100

PR Daily

NOVEMBER 14, 2018

Great storytelling never goes out of style. Tastes and technologies change over time, but marketing, communications and PR still boil down to sharing compelling stories. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. For example, Spotify uses its Spotify Insights blog to showcase—in stunning visual detail—what people are listening to around the world. An infographic?

Storytelling 121

Storytelling Data Travel Government 121

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers.

Data 133

Data Storytelling Data-Driven PR Survey 133

PR Daily

FEBRUARY 10, 2020

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Infographics 169

Infographics Energy Resources Creativity 169

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. LinkedIn Blog Posts.

Content Marketing 227

Content Marketing Tools Blogging eBook 227

PR Daily

NOVEMBER 2, 2020

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

Content Marketing 169

Content Marketing Agriculture Marketing Healthcare 169

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Pedal-powered Storytelling.

Storytelling 68

Storytelling Infographics Data Travel 68

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 70

Blogging Resources Ethics Guidelines 70

PR Daily

JUNE 25, 2019

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. Some 70% of marketers post Instagram stories more than once a week. To learn how to make your Instagram offering stand out, read the full infographic.

Infographics 129

Infographics Instagram Guidelines How To 129

PR Daily

MARCH 20, 2016

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. This infographic from Ketchum University explains how to tell branded stories.

Storytelling 192

Storytelling Viral Infographics Brand 192

B2B PR Sense

SEPTEMBER 18, 2020

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

B2B 205

B2B Video Strategy How To 205

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. 3 Studies that Challenge Marketing Assumptions [UML].

Infographics 89

Infographics Data eBook Case Study 89

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. That means that a snapshot can be just as powerful and persuasive as a 1,000-word blog post. While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing.

Storytelling 181

Storytelling YouTube Infographics Case Study 181

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

Survey 136

Survey B2B Study Marketing 136

B2B PR Sense

JUNE 9, 2018

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate. Bury the Hatchet Between Marketing and Sales.

B2B 236

B2B Content Marketing How To eBook 236

PR Daily

SEPTEMBER 12, 2017

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ].

Small Business 100

Small Business Content Marketing Infographics Energy 100

5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. By giving an audience something to resonate with – like an underdog brand fighting against injustice, or an innovative company creating a new world, PR agencies can make their marketing campaigns far more appealing. Tips for Better Storytelling. Storytelling is a powerful PR strategy because it builds around emotion.

Storytelling 60

Storytelling Agency Infographics Course 60

PR Daily

MAY 4, 2017

Content marketing has become a beast. If you can tame the monster and use it to your advantage, its powerful tentacles of blogs, newsletters, social media, videos, graphics, photos, micro-sites, native ads and events can help you wreak havoc in the best way possible. An infographic from Point Visible , which analyzes 2017 content marketing trends, can steer you in the right direction. The content marketing Kraken isn’t going away anytime soon.

Content Marketing 60

Content Marketing Infographics Print Mobile 60

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Creating a very specific image of your audience can help you develop a blog that speaks directly to them. Come to think of your blog as an ongoing conversation with your audience.

Trade Shows 131

Trade Shows Blogging How To Infographics 131

B2B PR Sense

JANUARY 12, 2017

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging. How to Improve Your B2B Content Marketing Strategy For Success. b2b content marketing

B2B 212

B2B Content Marketing Strategy Marketing 212

PR Daily

MARCH 7, 2019

Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Lesson: Traditional marketing has lost impact as consumers block out noise. Content marketing is about educating readers and customers—not selling. Lesson: Content marketing success depends on consistency, which can be challenging.

Marketing 127

Marketing Pinterest Radio Storytelling 127

ReimaginePR

JULY 18, 2016

Videos are a form of emotional marketing, and a very effective one I might add. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Blog Photography & Video Advertising award winning PR brand Brand Story brand storytelling infograph PR Advice Reimagine PR social mediaWho can even remember a world without online videos?

Video 139

Video Infographics Advertising Advertising 139

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Marketing 122

Marketing Privacy Analytics Creativity 122

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication. PR: The Best Kept Secret in Content Marketing.

Content Marketing 130

Content Marketing Publicity Marketing Television 130

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. That means content marketing can’t just nudge readers through the funnel—it has to encourage them forward without hurting their experience. What is the content marketing sales funnel?

Case Study 84

Case Study Content Marketing Energy Print 84

PR Daily

JUNE 19, 2020

The good news for marketers is that technology has made it immensely simple to generate your own research. Here are the most important steps to cover when amplifying your survey results for maximum PR impact: 1. Publish a blog post. 2. Create an infographic.

Survey 153

Survey How To Infographics Pitching 153

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

Content Marketing 245

Content Marketing Marketing Infographics Storytelling 245

PR Daily

AUGUST 4, 2020

As storytellers, we often feel the urge to open our pitches by setting the stage or sharing a couple paragraphs of back story to paint a picture. Be a helper, keep your pitches snappy, and do your research before hitting send.

Media Relations 171

Media Relations Media Pitching Enterprise 171

PR Daily

MARCH 27, 2019

There are so many reasons to put off making content marketing a priority. You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. The best time to start content marketing was yesterday, but the second-best time is now. It’s not too late to change your company’s future positioning in the market using content. It should be chock-full of informative blog posts, educational whitepapers and newsworthy insights for your industry.

Content Marketing 117

Content Marketing Marketing Energy Education 117

PR Daily

NOVEMBER 16, 2020

Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.

Travel 113

Travel Consumer Nonprofit Guidelines 113

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Is this the end of content marketing? A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 214

Content Marketing Strategy B2C B2B 214

PR Daily

DECEMBER 14, 2020

We’ve got everything: reports from projects around the world, hundreds of articles in our Learn Library, and even a whole Insider Blog so you can keep up with us! billion by the end of 2020—highlighting a burgeoning marketing opportunity. You can view DCI’s entire infographic here.

Reddit 103

Reddit Video Mobile Pharmaceuticals 103

PR Daily

SEPTEMBER 12, 2019

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. The Call Tracking Study Guide for Marketers, Invoca. Infographics.

Content Marketing 104

Content Marketing Real Estate Hotels Banking 104

PR Daily

FEBRUARY 3, 2021

Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more. In a blog post to employees , Bezos wrote: As much as I still tap dance into the office, I’m excited about this transition.

Energy 90

Energy Retail Brand Branding 90

PR Daily

AUGUST 28, 2019

This even applies to targeted ads, with 51% of adults saying that this marketing tactic is an inappropriate use of their personal data, instead of a convenient way to learn about products that might suit them. Marketers who aim to please customers find that their hands are tied dishing out potentially unwanted ads. That’s almost exactly the inverse of the 55+ age group—and a positive sign for marketers.

Instagram 131

Instagram How To Advertising Advertising 131