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Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Don’t let a lack of creativity keep you from chugging toward content marketing glory.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].


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How Storytelling Connects Paid, Earned, and Owned Media


Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Marketing? The new continuous storytelling cycle.

Infographic: 71 stellar blog headline ideas

PR Daily

Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. However, plenty of resources are available to help you generate fresh ideas—like this infographic. Try one of these headline templates to spark a fresh content series or just get an idea for next week’s blog entry. Check out the complete list of headline templates in t he full infographic. The post Infographic: 71 stellar blog headline ideas appeared first on PR Daily.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Infographic: Tips for more purposeful, effective blogging

PR Daily

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice. ]. Seventy-seven percent of internet users read blogs. Eighty-six percent of B2B companies are blogging.

Guidance to craft data-rich storytelling

PR Daily

Great storytelling never goes out of style. Tastes and technologies change over time, but marketing, communications and PR still boil down to sharing compelling stories. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. For example, Spotify uses its Spotify Insights blog to showcase—in stunning visual detail—what people are listening to around the world. An infographic?

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers.

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Infographic: A month’s worth of fresh content ideas

PR Daily

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Drive Blog Traffic With These 4 Content Marketing Tools


When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. LinkedIn Blog Posts.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Pedal-powered Storytelling.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. Some 70% of marketers post Instagram stories more than once a week. To learn how to make your Instagram offering stand out, read the full infographic.

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. This infographic from Ketchum University explains how to tell branded stories.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. 3 Studies that Challenge Marketing Assumptions [UML].

Harness the Power of Visual Storytelling


It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. That means that a snapshot can be just as powerful and persuasive as a 1,000-word blog post. While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing.

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate. Bury the Hatchet Between Marketing and Sales.

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Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ].

How PR Agents Can Become Strong Storytellers


Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. By giving an audience something to resonate with – like an underdog brand fighting against injustice, or an innovative company creating a new world, PR agencies can make their marketing campaigns far more appealing. Tips for Better Storytelling. Storytelling is a powerful PR strategy because it builds around emotion.

Infographic: Mastering the tentacles of the content marketing Kraken

PR Daily

Content marketing has become a beast. If you can tame the monster and use it to your advantage, its powerful tentacles of blogs, newsletters, social media, videos, graphics, photos, micro-sites, native ads and events can help you wreak havoc in the best way possible. An infographic from Point Visible , which analyzes 2017 content marketing trends, can steer you in the right direction. The content marketing Kraken isn’t going away anytime soon.

How to Use Your Blog to Connect with Your Audience


You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Creating a very specific image of your audience can help you develop a blog that speaks directly to them. Come to think of your blog as an ongoing conversation with your audience.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging. How to Improve Your B2B Content Marketing Strategy For Success. b2b content marketing

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10 marketing lessons from Dr. Seuss

PR Daily

Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Lesson: Traditional marketing has lost impact as consumers block out noise. Content marketing is about educating readers and customers—not selling. Lesson: Content marketing success depends on consistency, which can be challenging.

7 Reasons Why Video Needs to Be in Your PR Plan


Videos are a form of emotional marketing, and a very effective one I might add. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Blog Photography & Video Advertising award winning PR brand Brand Story brand storytelling infograph PR Advice Reimagine PR social mediaWho can even remember a world without online videos?

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication. PR: The Best Kept Secret in Content Marketing.

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. That means content marketing can’t just nudge readers through the funnel—it has to encourage them forward without hurting their experience. What is the content marketing sales funnel?

How to get more PR value from surveys

PR Daily

The good news for marketers is that technology has made it immensely simple to generate your own research. Here are the most important steps to cover when amplifying your survey results for maximum PR impact: 1. Publish a blog post. 2. Create an infographic.

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Why PR Pros Need to Own Content Marketing


The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

5 keys to successful media relations right now

PR Daily

As storytellers, we often feel the urge to open our pitches by setting the stage or sharing a couple paragraphs of back story to paint a picture. Be a helper, keep your pitches snappy, and do your research before hitting send.

5 moments when it’s time to double down on content marketing

PR Daily

There are so many reasons to put off making content marketing a priority. You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. The best time to start content marketing was yesterday, but the second-best time is now. It’s not too late to change your company’s future positioning in the market using content. It should be chock-full of informative blog posts, educational whitepapers and newsworthy insights for your industry.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.

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What to Know Before Creating a Content Marketing Strategy


This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Is this the end of content marketing? A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

We’ve got everything: reports from projects around the world, hundreds of articles in our Learn Library, and even a whole Insider Blog so you can keep up with us! billion by the end of 2020—highlighting a burgeoning marketing opportunity. You can view DCI’s entire infographic here.

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Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. The Call Tracking Study Guide for Marketers, Invoca. Infographics.

Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more. In a blog post to employees , Bezos wrote: As much as I still tap dance into the office, I’m excited about this transition.

How to tailor your Instagram for millennial audiences

PR Daily

This even applies to targeted ads, with 51% of adults saying that this marketing tactic is an inappropriate use of their personal data, instead of a convenient way to learn about products that might suit them. Marketers who aim to please customers find that their hands are tied dishing out potentially unwanted ads. That’s almost exactly the inverse of the 55+ age group—and a positive sign for marketers.