Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Also, don’t forget to include owned and social media in your distribution plan.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post and put it bluntly.

Leadership 83

Leadership Print Training Radio 83

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 87

Strategy Brand Branding Leadership 87

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Monitoring public opinion, the media, and competitors Identifying opportunities and issues that arise in the internal and external environment Crisis management.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation.

Enterprise 186

Enterprise Tools Technology Privacy 186

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

MARCH 4, 2021

If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. This will show that you’re not just measuring media coverage, you’re truly demonstrating the business value of that coverage. You may even garner that promotion!

Measurement 195

Measurement Data Reputation Storytelling 195

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. Q: How has social media changed the way we spread our ideas to others? Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. We also alerted VHA leadership as to what we were hearing, and they were able to respond. This year’s theme is “Doing the Right Thing.”

Ethics 203

Ethics Public Affairs Crisis Management Training 203

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Several webinar speakers said that political differences don’t have to cause breakdowns in civility.

Communications 201

Communications Nonprofit Employee Local 201

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Did you know?

Government 139

Government Survey Ethics Media 139

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

The Proactive Report

JANUARY 18, 2016

Creating a good company newsroom – with lots of content for the media and the public. Media coverage. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Social media – thoughtful content that elicits a response. Whitepapers.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Creating a good company newsroom – with lots of content for the media and the public. Media coverage. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Social media – thoughtful content that elicits a response. Whitepapers.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Creating a good company newsroom – with lots of content for the media and the public. Media coverage. Online visibility so that people looking for solutions find your website, blog and other content (SEO). Blog posts. Social media – thoughtful content that elicits a response. Whitepapers.

Digital PR 100

Digital PR SEO Analysis Analytics 100

PRSay

OCTOBER 30, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. Diversity is the mix. Inclusion is making the mix work.” — Andres Tapia.

Communications 60

Communications Community Leadership System 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

MARCH 23, 2021

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs develop social media strategies that encourage customer engagement and create opportunities for feedback and dialogue. Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs develop social media strategies that encourage customer engagement and create opportunities for feedback and dialogue. Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry.

Publicity 52

Publicity Brand Branding Reputation 52

PRSay

JULY 22, 2022

Now a New Orleans-based clinical pharmacist and self-care strategist, as well as a PRSA member, Reed was the guest speaker for the July 21 episode of Strategies & Tactics Live , PRSA’s monthly webinar series on LinkedIn. Until then, she had been sharing the details of her life on social media, but she chose to grieve privately.

Retail 116

Retail Strategy LinkedIn Employee 116

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. RT them, comment on their blogs and posts on other networks (see LinkedIn, above) and consider reaching out to offer something of value.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Sword and the Script

JUNE 15, 2021

As a result, B2B marketing writers turn to analytics and social media to inform their writing. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does. To be sure, I follow my own advice.

Survey 119

Survey B2B Marketing Interviews 119

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. You can do the same for digital media. That successful webinar?

Strategy 84

Strategy Case Study Energy Banking 84

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Public Relations Strategic Communications Content Content Marketing Game Changer Communications Jason Sprenger Leadership PR' What’s the right channel to use? What’s the right timing? Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 66

Marketing Survey Study B2B 66

Cision

DECEMBER 15, 2015

From building a strong online presence with a content-rich website and active social media to interacting face-to-face at speaking engagements and workshops, creating multiple touch points for an audience is essential to having the right people not only discover them but continue to interact with their brand and business over time.

Leadership 120

Leadership Training LinkedIn Resources 120

Solo PR Pro

FEBRUARY 2, 2021

To provide background information on what the APR is and how to navigate the application process, the Universal Accreditation Board (UAB), which administers the APR, hosted a webinar, led by these PR experts (and solo PR pro members!): Leadership is 20% of the exam. The four-step process is 30% of the exam.

Study 96

Study Ethics Education Groups 96

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

AUGUST 2, 2017

Here are some ways to help you promote awareness: • Develop a diversity & inclusion article for your Chapter, District or Section newsletter, website, or blog and share it with other partner organizations. Join PRSA’s D&I webinar, “Diversity and Inclusion: A Business Imperative,” on Aug. 3 at 3 p.m. (ET) 24 at 3 pm ET. (ET)

Community 117

Community Facebook Twitter Social Media 117

PRSay

JUNE 18, 2019

She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68