Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. Brand journalism starts people on a journey with your brand.

Journalism 120

Journalism Brand Branding Content Marketing 120

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 98

Strategy Publicity Media Video 98

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. Click here for more info on the PESO model.

Automotive 92

Automotive Engineering Mobile SEO 92

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Wall Street Journal – Reduce Stress at Work. Anyone can get publicity! PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 61

Interviews B2B Media Report 61

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Yet the business of public relations is thriving. The public values journalism, and people are moving to media channels they trust. One reason is that PR is more relevant—and valuable—than ever.

Mobile 100

Mobile SEO Reputation Web 100

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine? But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 98

Meeting Energy Local Media 98

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. But after that, it gets more nuanced. “The

Content Marketing 144

Content Marketing Marketing Viral Study 144

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

DECEMBER 4, 2018

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. A mixed legacy.

Corporate 272

Corporate Reputation Policies Employee 272

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. I want to write stories that thoroughly explain what’s going on and how it impacts them.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Explain more in a blog post and post to your site. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Twin Cities Business , the daily Minneapolis.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. And many of these reporters have shared insights and tips for more productive relationships and story pitches.

Meeting 83

Meeting Automotive Media Transportation 83

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others.

Interviews 50

Interviews Marketing Financial Insurance 50

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Media Travel Interviews 81

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. 4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. That week, Dictionary.com, in a widely publicized move, dubbed “complicit” its word of the year. We like the way this blog post makes the case for the word “frothy,” for example.

Pitching 136

Pitching Writing Journalism Guidelines 136

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Andie Davis, Account Executive – Public Relations Major. Maybe consider it!

Communications 52

Communications Software Interviews Journalism 52

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. It’s the exact same thing in public relations.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. ” Simple, yet undeniable, and harder than it sounds. .”

Media 212

Media Pitching Report Interviews 212

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

Education 52

Education Reputation Leadership Technology 52

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Scoring positive coverage in a respected business newspaper or credible trade journal in the current environment is a major challenge today. Is media relations dead? Not in today’s PESO PR model.

Media Relations 102

Media Relations Automotive Media Newspapers 102

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Look at Theranos – the health tech unicorn that crashed and burned just two years ago. But the most far-reaching recent example is that of Susan Fowler.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61