Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Explain more in a blog post and post to your site. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. Make Goals. Ask Questions. Ask lots of questions!

Journalism 127

Journalism Marketing Internal International 127

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. But after that, it gets more nuanced. “The The Check, Please!

Content Marketing 120

Content Marketing Marketing Viral Study 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Here’s the latest on Growing Social Now.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Sales is changing. Give it a listen!!

Strategy 52

Strategy Training Insurance Insurance 52

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Twin Cities Business , the daily Minneapolis.

Interviews 48

Interviews Radio Journalism Newspapers 48

The Hoffman Agency

AUGUST 10, 2021

By Reanna Griffith, Intern. It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. There are many similarities between PR and journalism, such as the need for communication and writing skills.

Journalism 36

Journalism Internal International Agency 36

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Sean Dowdall, President – Finance and International Business Major. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. Always think big!

Communications 52

Communications Software Interviews Journalism 52

Sword and the Script

JULY 27, 2021

Third-party validation is still more credible than all the content marketing and brand journalism in the world. Not too long ago, a consumer product company was contacted by the Washington Post , which sought interviews for a positive story on the company. Third-party validation. Demand for expertise. “If

Media Relations 172

Media Relations Media Pitching Survey 172

The Hoffman Agency

MARCH 16, 2021

By Katrina Lockhart, Intern. in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR. Fortunately, The Hoffman Agency was hiring interns. I interviewed. I’m currently completing my B.A.

Internal 41

Internal International Creativity Journalism 41

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Intern – it’s never too early to get an internship. I didn’t listen to her, and now I get to write long-ass blog posts for college students. You might as well start doing it now. I’ll take it.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. There are so many opportunities to write now, whether it’s for your own blog or for the many smaller news outlets that need content.

Education 227

Education Writing Pitching Groups 227

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops.

Groups 55

Groups Meeting Transportation Media 55

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. In this article on the Hustle, a journalist actually breaks it down for you.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. By Hoffman Europe.

B2B 36

B2B Tourism Creativity Technology 36

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Gini Dietrich. ginidietrich. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. The president of the agency knew I wasn’t happy doing PR and asked me to take on the role of leading the agency’s internal marketing department. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima.

Marketing 64

Marketing Data Interviews Agency 64

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews.

Media 54

Media Newspapers Journalism Video 54

The Hoffman Agency

AUGUST 23, 2022

I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. The post Storytelling, Community and Purpose: Finding Balance Within the Tech Industry appeared first on "What's HAppening" Blog. The Middle. At Hoffman, I’m finding my purpose.

Storytelling 36

Storytelling Community Industry Transportation 36

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. Q: What’s your definition of an “influencer?”.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

NOVEMBER 21, 2017

See these related interviews: Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward. In my experience, budgets were rarely, if at all, moved between the internal business departments, so dollars didn’t provide influence. We are always looking for good people to interview about.

Technology 61

Technology Data Interviews Marketing 61

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. NOTE: This is part 2 of 2 of our interview with OhioHealth.

Healthcare 102

Healthcare Real Estate Social Media Energy 102