Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Bylines and blogs. A leadership campaign should include a robust bylined content program. Finding a voice in the media. Executives should be seen as thought leaders – first and foremost – by the journalists who cover their industry.

Conference 160

Conference Leadership LinkedIn Social Media 160

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 52

Radio Pinterest Television Government 52

Communications Conversations

SEPTEMBER 22, 2015

Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Posts like the one above from Fairview are all too common on LinkedIn. After all, LinkedIn is THE network people visit to find jobs, right? Why do executives refuse to complete their LinkedIn profiles? EVERYONE ELSE!

LinkedIn 60

LinkedIn Brand Branding Tools 60

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Executive Communications, Now & Future State.

Communications 78

Communications Leadership B2C LinkedIn 78

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making.

Leadership 74

Leadership Energy Corporate Conference 74

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 108

Video Marketing SEO Social Media 108

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Advertising is a distant third. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Ask yourself what is important to you and create goals within your role and share them with team leadership. Patagonia’s support of employee activism creates an incredible opportunity for professional development. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

FEBRUARY 20, 2024

I’ve also completed a briefing on Muck Rack in 2020, which I believe is still largely relevant, as I haven’t seen any platform alternating product announcements since Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring Read more: The State of Marketing and PR Leadership 2023 by Muck Rack 3.

Report 105

Report Publicity Marketing Pitching 105

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

How To 120

How To Media Employee Policies 120

PRSay

JULY 22, 2022

Now a New Orleans-based clinical pharmacist and self-care strategist, as well as a PRSA member, Reed was the guest speaker for the July 21 episode of Strategies & Tactics Live , PRSA’s monthly webinar series on LinkedIn. She is also the Profiles in PR subject in the June-July issue of Strategies & Tactics. ).

Retail 115

Retail Strategy LinkedIn Employee 115

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

AUGUST 20, 2019

SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures.

Employee 87

Employee Internal International Training 87

Communications Conversations

MAY 20, 2020

Some are straight blog posts from SF leaders. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Not sure if it’s working, but the full shows are getting some good views on LinkedIn. And, it seems smart.

Journalism 148

Journalism Brand Branding Interviews 148

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. But, you don’t have to be a resident to count your blessings every day. Happy ThanksGiving Every Day.

How To 52

How To LinkedIn Local Social Media 52

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. Are you comfortable pitching yourself and your skills? Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Waxing UnLyrical

DECEMBER 7, 2016

We wrote a company fact sheet with investor information, milestones, and leadership credentials, which was distributed to 20 journalists who we knew would find the content appealing. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Scott Public Relations

MARCH 4, 2020

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. In order to fuel this growth, tax rates for people in higher income brackets were slashed.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The report is based on a global survey of its employees. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity.

Software 85

Software Internal International Pitching 85

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet. Here’s what a couple of them had to say about their agency experiences.

Agency 88

Agency Energy Crisis Management Industry 88

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. He wanted to try this new technology on for size. Is there a certain mix you’re going for?

Social Media 60

Social Media Media Twitter Insurance 60

The Stalwart Blog

MARCH 5, 2020

Joanie Connell: Well, Flexible Work Solutions focuses on attracting, retaining, and developing employees, leaders mostly. Joanie Connell: So, people who get promoted into leadership positions in technical organizations are typically technical experts. I’m also on LinkedIn. You can find me. Thanks so much for your time.

Interviews 107

Interviews Video Communications Leadership 107

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. If you can only do one thing, consider a founder’s blog. What’s happening in the world around us will always be relevant to media.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PR in High Definition

FEBRUARY 27, 2023

Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. Like consumers, businesses face difficulties in the current economic climate.

Reputation 62

Reputation B2C Ethics Trends 62

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. In 2019 it has published papers on disinformation and influencer marketing.

Government 103

Government Education Print Ethics 103

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Stephen Waddington

JUNE 3, 2018

In this guest blog post PR teacher and practitioner Padraig McKeon makes the case for improving engagement between PR students and practitioners. To have the confidence to invite us to their side in leadership, those at the top in business, public or civic society need to see the value of PR being demonstrated from the ground up.

System 60

System Industry Leadership LinkedIn 60

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78