ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. His last 10 shared posts on LinkedIn have averaged 5,042 engagements.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Communications Conversations

OCTOBER 22, 2014

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Goal: Employee recruiting. Goal: Shaping perceptions with employees. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. Other times she talks about leadership. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 132

How To Employee Leadership Nonprofit 132

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 103

How To Employee Leadership Nonprofit 103

PRSay

JUNE 21, 2023

Thomas Brooks was the guest on the June 15 episode of S&T Live , PRSA’s monthly livestream on LinkedIn that takes readers deeper into the stories they find in Strategies & Tactics. But as a boss, you might ask the employee: “What about this situation makes you nervous?” Provide meaningful input, not platitudes.

Employee 60

Employee LinkedIn Strategy Course 60

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees.

Social Media 198

Social Media Brand Branding Employee 198

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Connect with Mike on LinkedIn. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Executive Communications, Now & Future State.

Communications 78

Communications Leadership B2C LinkedIn 78

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. It motivates employees and managers alike and promotes a healthy and positive workplace culture.

B2C 73

B2C B2B Agency Trends 73

Communications Conversations

SEPTEMBER 22, 2015

Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Posts like the one above from Fairview are all too common on LinkedIn. After all, LinkedIn is THE network people visit to find jobs, right? Why do executives refuse to complete their LinkedIn profiles? EVERYONE ELSE!

LinkedIn 60

LinkedIn Brand Branding Tools 60

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them.

Internal 91

Internal International Employee Leadership 91

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. They should consider LinkedIn and Twitter, for example, to identify and connect with industry influencers, engage with customers and interact with peers.

Conference 160

Conference Leadership LinkedIn Social Media 160

Communications Conversations

MARCH 26, 2018

During my time on the corporate side, I remember one of the primary complaints from leadership about managers and director-level employees was they were too reticent to get their hands dirty and dive into the details. But, couldn’t you say the same thing for full-time employees? I saw it first-hand.

Employee 79

Employee Corporate Meeting Agency 79

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 119

Communications Crisis Internal International 119

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JANUARY 20, 2023

What’s the best way to manage your stakeholders, your employees, with your leadership team that’s respectful of the business but also respectful of the people involved?” You can watch the playback on LinkedIn. Communicators can prepare themselves for that. Perhaps most important: “Give yourself credit,” she said. “Be

Trends 83

Trends Newspapers Community Ethics 83

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Stern + Associates

JANUARY 9, 2023

Diversity, equity and inclusion” must be more than a workplace buzzword to become an empowering action plan for employees at every level, as NYU Professor and Dolly Chugh describes in her bestselling book “ The Person You Mean to Be: How Good People Fight Bias ” (2018) and in her top-rated TED Talk.

Company 62

Company How To Leadership Strategy 62

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Connect with Drew on LinkedIn. About this episode. Follow Drew on Twitter: @drewtarvin.

How To 144

How To YouTube Crisis Management Crisis 144

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Twitter and LinkedIn will come up again later in this post. 70% said “improving employee retention and engagement.”.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” The results?

Survey 94

Survey Industry Leadership Study 94

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

Communications Conversations

APRIL 1, 2021

Just a quick glimpse at her LinkedIn posts and you’ll see what I mean. I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. Over the last year, you’ve been pretty active on LinkedIn.

Financial 148

Financial LinkedIn Groups Sports 148

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

PRSay

MAY 26, 2023

Rutherford was the guest speaker for the May 24 episode of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. You can watch the playback of the conversation on LinkedIn.

Airlines 60

Airlines Crisis Communications Employee 60

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

How To 120

How To Media Employee Policies 120

PRSay

JUNE 28, 2021

You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire. Post the news on LinkedIn. Be stingy with expenses. Find him on Twitter at @PBartosch_Media.

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LinkedIn Crisis Agency Crisis Communications 135