ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. A social media management dashboard.

Tools 207

Tools Analytics Google Measurement 207

5W PR

APRIL 30, 2023

This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels. Likewise, a technology company and a mental health organization can raise awareness and reduce stigma through a mental health awareness campaign. They can also sponsor mental health initiatives or campaigns.

Marketing 88

Marketing Resources Exercises Education 88

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise.

Pitching 195

Pitching Data Technology Storytelling 195

Solo PR Pro

JUNE 27, 2017

The struggle is real when it comes to technology and solo PR pros. In a previous post , we discussed how to evaluate if you need technology to solve a problem. We advised asking the following questions before you purchase, download or sign up for new technology: Do I have a solution? Is there a technological solution?

Technology 40

Technology Tools Mobile Course 40

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! How should Pepsi have addressed its social media followers? So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

Melissa Agnes

JUNE 10, 2014

For those of you who have been following our blog for a while – and for all you newbies out there – we’ve decided to add a new and even more personal layer to the free content we publish on a regular basis. Subscribe via the blog. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Tune in every week!

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. This is a blog topic for another day though. Social Media Trends in 2018-19 from Leeds Beckett University.

Social Media 28

Social Media Trends Media Case Study 28

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Value relationships, not just contacts or stories. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

PR in High Definition

JULY 31, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. The android app was downloaded nearly 18,000 times in the first week alone. The Telegraph has the full story.

Advertising 87

Advertising Advertising Policies YouTube 87

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Below is the summary of news from the world of the PR technology vendors.

Media Relations 147

Media Relations Media Print Software 147

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Deirdre Breakenridge

MAY 24, 2016

From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. Tip #3: Spread the word about your show, everywhere you go.

Energy 190

Energy Mobile Community Measurement 190

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88

Agency Energy Crisis Management Industry 88

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

Cision

SEPTEMBER 2, 2016

Technology can never be predicted, but with a back-up plan for everything, your webinars will go smoothly. You can also ask your social media manager to pull in questions from social media. Pro Tip: If all the answers in the Q&A were unable to be answered in the webinar timeframe, turn them into a blog post.

Survey 185

Survey System Conference Social Media 185

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. They just haven’t taken that next step to interact with the tweet (which is a blog post for another day). Check out his blog post for more on how to do so.

Analytics 163

Analytics Twitter How To Social Media 163

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless. I once observed the CEO of a tech company making edits to a blog post.

Survey 135

Survey Measurement System Education 135

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps.

Tools 99

Tools Survey Pitching Analytics 99

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Their motivation is the overall betterment of science and technology. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions. eBook quotes and contributions.

Measurement 95

Measurement eBook Tools Survey 95

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog. in only three years.

Strategy 52

Strategy Case Study Marketing Energy 52

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%). The full report covers a lot of ground and it is available for download with registration. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Scott Public Relations

JANUARY 24, 2019

Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Google Analytics and tools that monitor social media data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52