OnePitch

SEPTEMBER 8, 2022

We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. What’s your best tip for measuring PR? Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

Pitching 98

Pitching Consumer How To Education 98

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given.

Content Marketing 120

Content Marketing Marketing Viral Study 120

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 49

Writing How To Engineering Education 49

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. It is an evolutionary rather than a revolutionary discipline. She always improves my work.

Government 103

Government Education Print Ethics 103

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 40

Writing How To Engineering Education 40

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. What’s measurable? And in 2011, there were seven blog posts on the campaign that had been tracked. The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. That’s a lot ! The results.

Case Study 102

Case Study Internal International Study 102

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! The thing is, we get invited to participate in the RFP process based on our well-documented track record in both traditional and social media. The reality is, marketers need to both show their value and cover their behinds with a documented review process.

Agency 60

Agency Social Media Government System 60

Waxing UnLyrical

JUNE 14, 2018

If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 52

Report Data SEO Analytics 52

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. But that’s a talent supply issue for a different blog post. PR Measurement: A Pulse Check on How Communicators Show Value. Big PR agencies do the same thing. Indeed, I agree.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo.

Twitter 107

Twitter Analytics Community Facebook 107

PeakMetrics Insights

MARCH 13, 2019

The tool also includes blog posts and articles from around the world. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Self-editing gets in the way of the creative process and drags the writing process out. Share documents with anyone by generating a unique URL.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Image: rubyblossom. And now for a bonus tool.

Tools 100

Tools Google Twitter Facebook 100

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. A blog-eat-blog world . Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. Tell your teams who your target audience is, what they are creating, and your measure of success. She believes the key to successful content is balancing creativity, analytics and commonsense.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

NOVEMBER 10, 2020

How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. One of the recommendations the report offers is to “build a controlled space for creativity.” The larger problem for marketing is a lack of process.

B2B 142

B2B Marketing Survey Case Study 142

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What outcomes will you measure? – what do you want to measure? What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. cisionglobal and telling them how great their blog articles are (or how great their products are, perhaps?). Improved Comments Plugin. But if you type m.me/username Test it out by writing to m.me/cisionglobal

Facebook 0

Facebook Mobile Analytics Advertising 0

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. If you must attach additional information, make sure it’s a word document that journalists can copy and paste from rather than a PDF, which we cannot copy text from without formatting being ruined.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Engagement with news brands online is messy and tricky to measure. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. With the Hubspot Blog Topic Generator. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Guest Post by Laura Petrolino. Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52