Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

AUGUST 15, 2016

People don’t trust soul-less corporations. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Printed literature. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company.

Employee 120

Employee Social Media Education Brand 120

Doctor Spin

JUNE 29, 2022

As noted above, I’m not naive enough to believe that one short blog post could resolve one of our industry’s most challenging dilemmas. Cover photo by Jerry Silfwer ( Prints / Instagram ). “Insanity is doing the same thing over and over and expecting different results.” — Albert Einstein. The Basic PR Model. I accept that.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Communications Conversations

OCTOBER 31, 2018

Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning. It’s one of the things that frustrated me about corporate America and I continue to see it as a consultant. This is the same concept–and a mindset I’ve adopted on this blog years ago.

Resources 68

Resources Corporate Social Media Print 68

PR 20/20

AUGUST 22, 2017

Why do we need a blog? While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 it has published papers on disinformation and influencer marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” The second example comes from Cole Sandau who wrote an excellent piece for the Optera blog titled B2B Use Cases in AR/VR. 2) Public relations and complex value propositions.

Case Study 100

Case Study B2B Study Marketing 100

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). The company repeated this template in subsequent years with comparable success.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Share it internally and through email outreach… Because our world is so fragmented these days, you want to merchandise your broadcast coverage everywhere your audience is. Want more blogs like this? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

PR 20/20

SEPTEMBER 14, 2018

Champion clients think intentionally about our partnership, the strengths an agency brings to the table, and how to best match those strengths with their own internal resources. This year, we’ve been telling the stories of change agents on our agency blog. Feel free to use this template to print a few for yourself or your team.

Enterprise 46

Enterprise Agency Creativity Print 46

Waxing UnLyrical

FEBRUARY 7, 2012

Sure, I jazzed things up by following people from different sectors (Higher Ed, corporate, not for profit). Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog. Pretty soon the vast majority of the people I followed were communications, marketing and PR professionals. It certainly wasn’t a bad thing.

Social Media 73

Social Media Media Twitter Print 73

PR Conversations

APRIL 24, 2018

Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 93

Marketing Local Crisis Management Internal 93

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. What Does the Law Say? One example of this is the rise of the conservative talk show phenomenon.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. From an industry perspective, my most-valued confidences were artist disclosures about how much they valued (or not) various print and online theatre publications. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. They wanted print coverage and would regularly frame and display significant coverage. 3) You’ve worked both on the agency and the client side in PR.

Brand 109

Brand Branding Reputation Corporate 109

Polaris

SEPTEMBER 4, 2014

Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? At worst, it’s a recipe for corporate disaster. If you search the phrase do-it-yourself public relations ,?

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. 4) West Corporation rebrands as Intrado…but who was West? Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

MAY 22, 2018

Use for names of bands (check whether the “the” is capped), blogs, books and plays. Use italics to express thoughts/internal dialogue. Avoid corporate language. Mark them when you print off your document, then run a ctrl f and sub in alternatives. Use italics for unusual foreign words on first use only. it, that and this.

Writing 95

Writing Google Comparison Government 95

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. million users Instagram : 4.19 million users TikTok : 3.2 million users X : 2.2

Print 106

Print Marketing Real Estate Automotive 106

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. They act as a common, corporate language. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Here’s a screen grab from FTC’s blog. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52