Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient. 1,000 words?

Content Marketing 120

Content Marketing Education Retail Government 120

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. ” But relatively little B2B content talks to buyers like they’re human being.

Marketing 82

Marketing How To B2B Exercises 82

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Space is limited.

Conference 45

Conference Marketing Case Study Hotels 45

Critical Mention

DECEMBER 2, 2018

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. You can also use that content to drive traffic both organically and via paid channels.

Small Business 72

Small Business Strategy Marketing Instagram 72

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. Mike Kaput Director Marketing AI Institute ( @MikeKaput ).

Conference 56

Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

Marketing 53

Marketing Conference Technology Interviews 53

Solo PR Pro

MARCH 13, 2018

Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. If you like video marketing, you can always upgrade your production as you grow. Create a targeted list of publications, blogs or other media outlets just as you would for clients.

Leadership 62

Leadership Case Study Video YouTube 62

PR 20/20

FEBRUARY 19, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Machine learning and deep learning are terms that could make any marketer’s head spin. How Machine Learning and Deep Learning Apply to Marketing.

Marketing 47

Marketing Data System Conference 47

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. PRWeek Awards.

Conference 210

Conference Content Marketing Marketing Education 210

Presspage

APRIL 15, 2019

You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. You’ve heard of SEO. SEO and owned media.

SEO 60

SEO Engineering eBook Google 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Polaris

DECEMBER 8, 2015

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. Whether you’re writing a short email, composing a blog post, or drafting a marketing recommendation, the writing quality counts. That versus which.

Writing 100

Writing Resources Marketing Communications 100

Waxing UnLyrical

NOVEMBER 4, 2015

I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. A few years ago, I sat in on a workshop by Paul M. PR school taught people why great writing is an essential part of the profession. And in many ways it still is. Pretty pictures.

Mobile 40

Mobile Film Media Training Video 40

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. train the trainer material that equips PR directors in higher education to train their faculties and deans) into these events as a live workshop.

Creativity 40

Creativity Public Affairs Policies Survey 40

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Tell me one interesting fact about you that you have never revealed on your blog? Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews SEO Banking Radio 28

5W PR

AUGUST 7, 2020

Then, there’s TechCrunch Disrupt, which is held twice a year in various locations around the world as well as the US, and the winning startup takes the grand prize home and gets a lot of exposure to important investors, both during the event and through the TechCrunch blog and other tech websites.

B2C 88

B2C B2B Pitching Conference 88

Contently - Strategy

NOVEMBER 7, 2019

A content strategy is a structure that guides your marketing from the beginning stages to post-publication. In order to make your inbound marketing efforts smoother and more rewarding, it should be repeatable, organized, and agile. What about a free workshop that explains how to prepare your home the Montessori way?

Strategy 79

Strategy Education System Writing 79

PRSay

SEPTEMBER 21, 2018

Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end). Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. They can exist online or offline.

How To 153

How To Media Nonprofit Newspapers 153

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. >> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider. >> >> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider.

Agency 40

Agency Marketing Software Resources 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

OCTOBER 16, 2017

Not surprisingly, our agency’s launch of the 4,590-pound, Guinness World Record-breaking “World’s Largest Rubberband Ball” in downtown Chicago for OfficeMax stores – which generated 422 TV segments in 127 markets –was a wild ride and a landmark experiential campaign for our agency. So was a publicity stunt for Kemps, when we carved then-Gov.

Agency 113

Agency SEO Social Media Pinterest 113

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Assemble a workshop from a diverse group. Give introverts a voice in your workshop.

How To 60

How To Software System Employee 60