Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient. 1,000 words?

Content Marketing 120

Content Marketing Education Retail Government 120

Solo PR Pro

MARCH 13, 2018

Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. You may not want to maintain your own blog but you can take advantage of guest posting opportunities to showcase your expertise. Content Marketing.

Leadership 62

Leadership Case Study Video YouTube 62

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. But, the great irony of marketing automation is that it’s largely still manual. Piloting AI ™ Workshops. Piloting AI™ Workshop (beta). Automated Performance Reports.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON).

Conference 77

Conference Case Study Marketing Analytics 77

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? Workshops to Plan, Pilot and Scale Marketing AI. Space is limited.

Conference 45

Conference Marketing Case Study Hotels 45

Presspage

APRIL 15, 2019

You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. You’ve heard of SEO. SEO and owned media.

SEO 60

SEO Engineering eBook Google 60

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

NOVEMBER 20, 2018

We define a Marketing Growth Hackathon as an interactive event in which marketers, executives and/or entrepreneurs come together to solve business growth challenges. Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day.

Strategy 62

Strategy Marketing Internal International 62

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers.

Conference 56

Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

DECEMBER 2, 2018

Gaining your customers’ trust is crucial for fostering a mutually beneficial, long-term relationship with them—and creating valuable content is a great starting point. For instance, a blog section on your website is a great way to build credibility and awareness. Event marketing. But don’t forget to promote your event!

Small Business 72

Small Business Strategy Marketing Instagram 72

PR 20/20

FEBRUARY 19, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Machine learning and deep learning are terms that could make any marketer’s head spin. Streamline the Content Marketing Process with Machine Learning.

Marketing 47

Marketing Data System Conference 47

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e.

Marketing 53

Marketing Conference Technology Interviews 53

Waxing UnLyrical

NOVEMBER 4, 2015

I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. A few years ago, I sat in on a workshop by Paul M. PR school taught people why great writing is an essential part of the profession. And in many ways it still is. Pretty pictures.

Mobile 40

Mobile Film Media Training Video 40

Polaris

DECEMBER 8, 2015

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. Whether you’re writing a short email, composing a blog post, or drafting a marketing recommendation, the writing quality counts. That versus which.

Writing 100

Writing Resources Marketing Communications 100

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. He also teaches communications and public relations workshops to different individuals and groups.

Creativity 40

Creativity Public Affairs Policies Survey 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Tell me one interesting fact about you that you have never revealed on your blog? My first interview was with Arik C. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

5W PR

AUGUST 7, 2020

Then, there’s TechCrunch Disrupt, which is held twice a year in various locations around the world as well as the US, and the winning startup takes the grand prize home and gets a lot of exposure to important investors, both during the event and through the TechCrunch blog and other tech websites.

B2C 88

B2C B2B Pitching Conference 88

Contently - Strategy

NOVEMBER 7, 2019

Review and edit content. Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. More blog traffic? That could do the trick.

Strategy 79

Strategy Education System Writing 79

PRSay

SEPTEMBER 21, 2018

Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end). Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. They can exist online or offline.

How To 125

How To Media Nonprofit Newspapers 125

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

OCTOBER 16, 2017

Even at Maccabee’s small size, we’ve had in-house workshops with multi-cultural marketing experts from The BrandLab, mindfulness teachers and sleight-of- hand magicians, SEO mavens and painting instructors, and even had a cooking class with TV chef Andrew Zimmern. Little known fact: You’re a huge crime history buff.

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

NOVEMBER 4, 2016

blog posts, lead forms, landings pages, keywords, etc.). In 2010, we made our first attempt at bundling content marketing services. blog post = 3 points) based on value creation rather than hourly estimates. Plus, they weren’t profitable for the agency and didn’t translate to the kind of results we wanted for clients.

Agency 40

Agency Marketing Software Resources 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Assemble a workshop from a diverse group. Give introverts a voice in your workshop.

How To 60

How To Software System Employee 60