Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRNEWS Crisis and Measurement Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? Analysis: . hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” To be sure, America definitely has a problem trusting the media. Keep your content marketing separate and distinct. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 138

Government Survey Ethics Media 138

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Owned media, aka content, is content you produce that lives on your website or blog. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Remote PR Jobs

SEPTEMBER 25, 2023

Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. For many startups, PR definitely has a seat at the table. Thoughtful content-marketing paired social media scales. PR firms aren’t to blame. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 139

Study Media Relations Media Measurement 139

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What is that if not the definition of “authoritative”? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60

Critical Mention

SEPTEMBER 3, 2019

Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? A great way to start is to brainstorm ways to measure up to your competition. There’s no doubt that earned content is a force within the digital media world. Access to Analytics.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

NOVEMBER 11, 2017

This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal.

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. She doesn’t have any Twitter followers.

Marketing 60

Marketing Study Survey Content Marketing 60

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog? Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Dates: May 2-4, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Are there sites or blogs sending you traffic that you did not know about?

Tools 113

Tools Analytics Google Web 113

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 91

Analysis SEO Guidelines Google 91

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale. People drop their phone and turn to the search engine to look for a repair shop.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. 2) Do you believe law firm marketing has become harder or easier in the last few years? SEO is snake oil. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective.

Social Media 120

Social Media Media Instagram Advertising 120

PR in High Definition

JULY 24, 2019

Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. Measure your share. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. Identifying the goal.

Measurement 150

Measurement Marketing Social Media Web 150

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

PR in High Definition

APRIL 25, 2022

See here for our resources from making the most of content to measuring your PR efforts. The post The marketer’s challenge of the shrinking attention span appeared first on Firefly Communications. And don’t check your phone whilst writing it- resist the urge, if you can.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PR in High Definition

DECEMBER 20, 2016

We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. Measuring the effectiveness of PR is always a tricky topic, but pointing your campaign in the right direction is crucial. Focus media relations, social and other content on this topic and the issues that the product solves.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Polaris

MAY 14, 2015

If, like me, you’re wondering what the distinctionis between two, here’s the definition: When using the active voice, the subject of the sentence performs the action expressed by the verb. First, I had to learn the difference between the passive and the active voice. Then, I had to learn how to write more actively. 4: Lie or Lay.

Writing 100

Writing eBook Course Measurement 100

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). This is a definite turn-off for journalists. 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43