Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

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Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it.

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Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now).

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Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

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PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

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Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I only need to write 3 tips, instead of 8, to make my point.). Some of them are pretty good. and some of them are just downright awful.

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5W PR

DECEMBER 19, 2018

I’ve always had a passion for writing, executing events and being creative. Scanning newspapers, magazines and online publications is still a thing! The post 5W Spotlight: Kelsey O’Connor appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Her advice for young talent making their way into PR?

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The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s Can it be turned into a blog? Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. brilliant?—?that’s that’s great. If not why not?

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Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

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Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers.

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Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more.

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Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

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Blogging Twitter Creativity Facebook 71

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The And do you read books?

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Print Newspapers Interviews Journalism 48

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. According to the latest eMarketer report, 54 percent of female consumers purchase a product after seeing it recommended by an influencer.

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PR Fuel

MAY 13, 2021

Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Make sure your subject line teases the content.

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PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.

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Action PR

SEPTEMBER 11, 2019

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). Notably for lifestyle and consumer press, doing softer articles with product, service and / or event round ups is a good way to give audiences options across a variety of brands. Align a Brand in Classic Round Ups.

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Presspage

JUNE 11, 2019

They now exist as a sort of gatekeeper between a brand’s story and the intended consumer, ensuring not only that the copy is correct and well-written, but that the narrative of the brand is being used strategically, appropriately and effectively. Here are some of the ways the communications editor role has changed in recent years.

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Communications Storytelling Instagram Guidelines 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

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Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Newspapers like the Washington Post are even beginning to hire staff again. The reason? This executive gave them the straight good on every new announcement.

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Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. Rarely do you think about this, unless a website’s content isn’t displaying properly. All by way of RWD.

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Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

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Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Final Thoughts.

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Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

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Marketing Content Marketing Data Social Media 189

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. These devices have provided the means for consumers to connect to the internet wherever and whenever. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing.

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Government Education Print Ethics 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

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PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Press Release SEO.

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Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

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PR Fuel

MAY 27, 2021

It’s not enough to learn how to write a press release, though. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Our company will write, edit, and distribute the press release for you. About 23.5%

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Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them. The way we consume data will never be the same.

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Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. They’re designed as standalone writing tools: great for creating content, useless for putting it in context with everything else. If you’re using standalone apps to write your material, there’s probably an hour a day of wasted time right there. Both are suboptimal.

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Presspage

JUNE 15, 2022

In this blog, you’ll find some answers to this dilemma. They’re designed as standalone writing tools: great for creating content, useless for putting it in context with everything else. If you’re using standalone apps to write your material, there’s probably an hour a day of wasted time right there. Both are suboptimal.

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Energy Data Meeting Course 78

PR Fuel

JULY 10, 2018

Writing isn’t everyone’s strong suit. If it isn’t yours, there are plenty of services out there that will take over the odious task of press release writing for you so you can get back to doing what you do best – publicizing your company. You must be brutally impartial when you answer: would you read your press release in a newspaper?

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PR Fuel

NOVEMBER 28, 2020

Next, you need to determine how your target audience consumes their media — that way, your stories are more likely to reach them. What about blogs? Newspapers? For example, a blog post may not have a name on it if it’s written by a staff member. Contact us today for all of your PR writing and distributing needs.

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Media Newspapers Pitching Blogging 52

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. List headlines quickly capture the essence of the story, and they’re easy to write.

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PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. First, it feeds the need for consumable content.

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