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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor.

Infographic: Tips for more purposeful, effective blogging

PR Daily

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice. ]. Seventy-seven percent of internet users read blogs. Eighty-six percent of B2B companies are blogging.

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Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. To learn how to make your Instagram offering stand out, read the full infographic. Infographics Social Media Storytelling

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Pedal-powered Storytelling.

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Blog Photography & Video Advertising award winning PR brand Brand Story brand storytelling infograph PR Advice Reimagine PR social media

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Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic.

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Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

We’ve got everything: reports from projects around the world, hundreds of articles in our Learn Library, and even a whole Insider Blog so you can keep up with us! You can view DCI’s entire infographic here. In a blog post, Reddit wrote : Dubsmash will bring two key strengths to Reddit.

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How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Millennials like to compare products or read blogs and user reviews before they buy, which means they are less likely to buy on impulse. That’s why you need to take an omnichannel approach by repurposing content for various platforms (converting a blog post into an Instagram post, presentation, or an infographic).

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

In a blog post, Hogan wrote : Our guidance is to help employees plan ahead for the future. The effort is a great example of tailoring your offerings to your audience and the power of listening to your consumers’ needs. You can check out the entire infographic here.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

The effort is a creative way to offer consumers a family-friendly activity while still adhering to COVID-19 guidelines, and can serve to boost the brand’s reputation as well as earn it kudos and headlines. You can view the entire infographic here.

Ready to craft a content strategy? Answer these questions first

PR Daily

How do they consume information? Storytelling opportunities. Do we want articles, infographics, videos or motion graphics? A version of this post first appeared on the Column Five Media blog. Branding Content Marketing Email External Communications Marketing Measurement Social Media Storytelling Writing & EditingPore over these crucial branding, distribution and technology considerations before blasting out your next campaign.

What comms solutions providers can offer during this crisis

PR Daily

Modern collaboration platforms, like our AlohaCloud platform, addresses this networked type of community of many member groups AND overarching groups—but all sharing common purpose of success via discussions, blogs, events, courses, integrated apps, and curated feeds. ”. Roger Maes, StatePoint Media: “ We … develop “news readers can use” consumer lifestyle stories that run in thousands of local media outlets across the U.S.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Why it’s important: As uncertainty, concern and panic swirl in consumers, it’s paramount for communicators to relay their organizations’ efforts during the current crisis, both for employees and consumers. The Federal Trade Commission created a game to help consumers spot and report scams, which are increasing along with the COVID-19 outbreak. You don’t have to have a technology offering or social media platform to offer ideas and projects for consumers staying at home.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Infographic: The benefits of purpose-driven marketing. The consumer is in the brand arena and away from any other media distraction on social platforms.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

In a company blog post , Robinhood co-founders and co-chiefs Baiju Bhatt and Vlad Tenev wrote: Multiple factors contributed to the unprecedented load that ultimately led to the outages. Many listeners also report consuming the entire episode, though audience numbers are certainly higher earlier on. Check out the infographic for more. Why it’s important: As consumers’ fears over COVID-19 rise, you can help by providing information and fighting fake news.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.). Consumers are vocally supporting organizations that are working on environmentally friendly alternatives to packaging and more. Why you should care: Communicate in clear and transparent ways to both employees and consumers.

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Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Hello, communicators: Family farm Dutch Daffodils and travel blog Tulips in Holland recently shared a message from the tulip fields in The Netherlands: Due to Covid-19 travel plans have changed. Along with continuing to connect with consumers virtually, follow Starbucks’ example and ensure your messages outlining recovery efforts are transparent, straightforward and simple.

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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Impress your boss: Is there an audience you haven’t previously considered or an unconventional way that consumers are using your product or service? Related reading: How native content helps consumers 50 and older make purchasing choices. Survey: Gen Z consumers are skeptical about most businesses. The move has made headlines and sparked social media conversation, but many consumers reacted with disgust, rather than glee: i love you Spam, but pic.twitter.com/dZ6h854MTY.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Infographic: How to protect your online reputation. In a blog post , Yelp’s head of consumer product, Akhil Ramesh, wrote: After indicating your preferences, which takes less than two minutes, the app will update in real-time, surfacing businesses and things to do you’re most likely to care about. With so much information and messages cluttering their feeds, consumers are gravitating toward tools and resources that can curate content and results just for them.

How to tell better brand stories

PR Daily

According to an infographic by Headstream, 79 percent of people are interested in brands' stories, but 85 percent can't recall a memorable one. The infographic says 55 percent of consumers are more likely to buy from your brand if they like your story. RELATED: Harness the best storytelling techniques so your communications are filled with power and passion. ]. A few tips from the infographic: Tell stories about regular people.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

There are so many proven strategies for B2B marketing, including blogs, ebooks, and white papers -- why invest in a new content format, especially one that is such a departure from the "norm" that we've grown accustomed to? Look at your most popular blog posts, for example.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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Multimedia: The Future of Media Relations

Glean.info Blog

Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. As consumers of media, what makes us stop and stay as we scan headlines, scroll through our feeds and otherwise engage with content?

KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns

PR Daily

Organizations can take this effort as inspiration to examine their own history and what they must do to forge a path forward that supports diversity, equity and inclusion—both inside their organizations and externally, with their communities and consumer audiences.

Why PR Pros Need to Own Content Marketing

Cision

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast.

4 ways personalization can power your marketing efforts

PR Daily

Personalizing offerings and messaging presents an incredible opportunity for brand managers to more effectively engage with consumers. Nearly three-quarters (74 percent) of internet users say they’re frustrated with websites that aren’t tailored to their needs, 72 percent of consumers say they don’t like generic marketing messages, and 58 percent say they’d like organizations to better focus their discounts. Single consumer view. the agency’s blog

Transform your online content with visuals

PR Daily

Although many brand managers are using content to interact with consumers, not all of them are doing an adequate job. There’s a lack of fresh, unique content and an abundance of stale, regurgitated storytelling. Visuals are emerging from the heaps of hackneyed blog posts and articles to take center stage. Use infographics. Infographics present data that are easy-to-consume. Infographics make it easier for consumers to learn and remember things.

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights.

11 keys for health care PR success amid COVID-19

PR Daily

Social media, webinars, influencer marketing, blogs and other owned media are all now part of the health care PR toolbox. An important part of health care PR is to “translate” complex technical and medical information into language that most consumers understand.

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Why it’s important: More and more consumers are choosing to shop online, and these behaviors are permanent changes to which organizations must adjust. Strengthen your writing and storytelling prowess with “Strategic Writing: Multimedia Writing for Public Relations, Advertising and More.”.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Here’s how Ketchum split up consumers and their shifting behaviors: Image courtesy of Ketchum.

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Announcing PR Daily’s 2016 Content Marketing Awards finalists

PR Daily

Content marketers are storytellers, no matter their chosen medium. You told your organization’s story through video, infographics, influencer partnerships, user-generated content, blogs and much more. Congratulations to these finalists: Blog. Piedmont Healthcare, Living Better Blog. A Financial Marketing Strategy Built on Proprietary Consumer Research, Fusion Hill. Infographics. Touro Infirmary Mardi Gras Infographic, DEVENEY.

5 ways to use LinkedIn for content marketing

PR Daily

A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics. Marketers can seize many opportunities through personal LinkedIn profiles, but the social network’s company pages enable brand managers to share updates and valuable information more broadly with partners, employees and consumers. Get your team involved with personal highlights and storytelling. Curate blog post ideas through groups and Pulse.

10 marketing lessons from Dr. Seuss

PR Daily

Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Lesson: Traditional marketing has lost impact as consumers block out noise. Check the daily paper, watch your competitors, scan blogs, interview a client about a topic, or even look to the musings of a famous author. Create an infographic, design a microsite, or record a video series.

What to Know Before Creating a Content Marketing Strategy

Cision

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Why and how to use a media kit in your 2020 PR efforts

PR Daily

Here is your opportunity in an owned space to tell your brand story creatively and convey its relevance to consumers. The core of PR is storytelling, so fill the kit with real-life tales. For example, ClosetMaid’s media kit includes trend infographics that can be shared on social media and elaborated upon in a blog post.

5 moments when it’s time to double down on content marketing

PR Daily

You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. It should be chock-full of informative blog posts, educational whitepapers and newsworthy insights for your industry. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. A quality blog is the bread and butter of an effective website. Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.