Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 114

B2B Marketing Survey Software 114

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Beyond PR

JANUARY 3, 2017

Storytelling. Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. You can’t be too self-promotional, or they’ll tune you out. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. Blog posts, on the other hand, tend to be more visual. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). They include embedded videos. Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

ReimaginePR

JULY 18, 2016

3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge!

Video 120

Video Infographics Brand Branding 120

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Google+ will close to consumers on 2 April. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Develop visuals that are relevant to current events and consumer taste. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports.

Content Marketing 60

Content Marketing Publicity Marketing Television 60