Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Read the rest of the infographic for more fresh blogging ideas. The post Infographic: 65 fresh blogging ideas appeared first on PR Daily.

How Storytelling Connects Paid, Earned, and Owned Media


Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.


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Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.


Blog Facebook Humour in storytelling infograph

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: 71 stellar blog headline ideas

PR Daily

Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. However, plenty of resources are available to help you generate fresh ideas—like this infographic. Try one of these headline templates to spark a fresh content series or just get an idea for next week’s blog entry. Check out the complete list of headline templates in t he full infographic. The post Infographic: 71 stellar blog headline ideas appeared first on PR Daily.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations. The post Where Do You Find Data For PR Storytelling?

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Guidance to craft data-rich storytelling

PR Daily

Great storytelling never goes out of style. Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. For example, Spotify uses its Spotify Insights blog to showcase—in stunning visual detail—what people are listening to around the world. Statistician Nathan Yau tracked personal metrics before and after the birth of his son, and he published the results in a blog post for Flowing Data. An infographic?

The Ultimate Brand Video Helper


You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling TechniquesBecause we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Infographic: A month’s worth of fresh content ideas

PR Daily

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation. Here to help alleviate that productivity pressure is an infographic found on Social Media Today , which lines up a month’s worth of content ideas for your team’s creative war chest. The post Infographic: A month’s worth of fresh content ideas appeared first on PR Daily.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Pedal-powered Storytelling.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. To learn how to make your Instagram offering stand out, read the full infographic. Infographics Social Media Storytelling

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. Why: “Although data can demonstrate a nonprofit’s overall impact and mission to its audience, an engaging story drives home the fact that the issue at hand can touch their lives,” says Ryan Hansen as he discusses how your nonprofit can “motivate potential supporters and donors” through storytelling.

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. This infographic from Ketchum University explains how to tell branded stories.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Are you looking for good photos for your brand’s blog or social media posts? PRNEWS Blog.

Infographic: Visual statistics marketers should know

PR Daily

Venngage ’s Nadya Khoja surveyed over 500 online marketers to find out how they were using visuals in 2018 and how they planned to adapt in 2019, and the results were compiled into this infographic. However, original graphics such as infographics outperform all other visual types, with the next closest format (videos and presentations) receiving nearly 15% less engagement. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Drive Blog Traffic With These 4 Content Marketing Tools


After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. LinkedIn Blog Posts.

Harness the Power of Visual Storytelling


It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. That means that a snapshot can be just as powerful and persuasive as a 1,000-word blog post. While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing.

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. Still, I see many infographics that very troubled for two primary reasons.

How storytelling has changed over the years

PR Daily

Communicators have come far since Merriam-Webster named “blog” its 2014 Word of the Year. At the heart of it all, good storytelling reigns. Carabiner Communications is celebrating 12 years of storytelling, and in honor of that milestone, it created an infographic that details some of the ways the craft has grown and changed in that time. You moved right past the iPod to the iPhone, learning how to tell interesting stories on mobile devices.

How PR Agents Can Become Strong Storytellers


Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. Tips for Better Storytelling. The right storytelling strategy can give depth to campaigns that wouldn’t grab anyone’s attention in a cluttered marketplace. Storytelling is a powerful PR strategy because it builds around emotion. Storytelling can be the key to stronger advertising, better relationship management, and even an increased chance of lead generation.

The State of Online Video (Infographic)

Doctor Spin

This is similar to what we’ve learned about blog posts — search engines and engaged reader tend to favor long-form articles. Check out the infographic by TwentyThree : The State of Online Video. StorytellingContrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement.

How to Use Your Blog to Connect with Your Audience


You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Creating a very specific image of your audience can help you develop a blog that speaks directly to them. Come to think of your blog as an ongoing conversation with your audience.

7 Reasons Why Video Needs to Be in Your PR Plan


That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Blog Photography & Video Advertising award winning PR brand Brand Story brand storytelling infograph PR Advice Reimagine PR social mediaWho can even remember a world without online videos?

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Infographic: 22 guidelines for online writers

PR Daily

Whether your blog is full of quizzes or you’ve switched to live video, you’re chasing a viewer who can’t seem to sit still. This infographic. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice. ]. It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish.

5 ways to revive old blog content

PR Daily

There are many reasons why it's a good idea to reuse your blog content from time to time. Second, an old post could be new to readers who recently started following your blog. Some of the best posts to refresh are evergreen, integral to your blog's canon and have a lot of social-media shares. Create an infographic or slideshow: Repurpose an old post's content into an infographic or slideshow. Infographics make information easy to follow and share.

Infographic: Why content marketing is a must for your small business

PR Daily

Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ]. How can you turn that little blog of yours into a business-boosting hotspot? View the infographic below for guidance on how to succeed in the content marketing game

Storytelling vs. Corporate Speak — The Ultimate Showdown

The Hoffman Agency

Whether they’re tech journalists, government officials or bloggers, we use the power of storytelling to make our content compelling and engaging for our readers. To make the juxtaposition between storytelling and corporate speak a bit easier to follow, we’ve created an infographic citing adjectives and phrases that a storyteller might use versus their corporate-speaking counterpart. Agency Centric PR Toolkit Storytelling Visuals

Infographic: Mastering the tentacles of the content marketing Kraken

PR Daily

If you can tame the monster and use it to your advantage, its powerful tentacles of blogs, newsletters, social media, videos, graphics, photos, micro-sites, native ads and events can help you wreak havoc in the best way possible. An infographic from Point Visible , which analyzes 2017 content marketing trends, can steer you in the right direction. Read through the infographic below to learn more Content marketing has become a beast.

6 reasons your content marketing program is struggling

PR Daily

That means a white paper can be broken down to create blogs, contributed articles, social media posts, infographics, speaker’s abstracts, abstracts for news pitching to media and analysts, and more. Create an infographic if there are important statistics within the white paper.

5 keys to successful media relations right now

PR Daily

As storytellers, we often feel the urge to open our pitches by setting the stage or sharing a couple paragraphs of back story to paint a picture. Be a helper, keep your pitches snappy, and do your research before hitting send.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. “I’ve been telling stories in one way or another my entire life.”.

How to get more PR value from surveys

PR Daily

Here are the most important steps to cover when amplifying your survey results for maximum PR impact: 1. Publish a blog post. As with any content marketing initiative, the first step to building a campaign around a survey is to create a blog post for your own website reporting the findings in a way that’s powerful and easy to read. 2. Create an infographic. Your infographic can form as one of the tools in your media outreach arsenal.

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Tokyo Olympics’ president apologizes for sexist remarks, CMT, others cut ties with Morgan Wallen, and Merck’s chief to step down

PR Daily

An infographic by Kantar and Catalyst Digital underlines key takeaways for e-commerce strategies in 2021, revealing that 54% of consumers who are exposed to ads say it helps remind them of something they need—or inspires an idea for what they want to purchase.

9 Ways To Up Your PR Game


3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) “Traditional storytelling isn’t going away per se, but today visual is the new black.” Tools and skills you can’t live without from today’s leading PR minds.

Why CEOs Should Invest in PR Attribution and PR Measurement


New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

In a blog post , the team wrote: ‘Tis the anniversary of these scandalous butt crack pigs, and we’re bringing them back so you can arrange them in the background of a holiday Zoom and wait for your family to look uncomfortable.

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Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

In a blog post to employees , Bezos wrote: As much as I still tap dance into the office, I’m excited about this transition. You can also view the entire infographic here.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

We’ve got everything: reports from projects around the world, hundreds of articles in our Learn Library, and even a whole Insider Blog so you can keep up with us! You can view DCI’s entire infographic here. In a blog post, Reddit wrote : Dubsmash will bring two key strengths to Reddit.

How to tailor your Instagram for millennial audiences

PR Daily

Millennials like to compare products or read blogs and user reviews before they buy, which means they are less likely to buy on impulse. That’s why you need to take an omnichannel approach by repurposing content for various platforms (converting a blog post into an Instagram post, presentation, or an infographic). Reusing other content on your Instagram channel will also help your storytelling and make it easier to keep posting engaging ads.