Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. Collaborate.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. )

System 78

System Technology Banking Community 78

5W PR

JANUARY 3, 2022

This is actually especially important in the B2B industry, where technical language and complex concepts can obscure a message and thus turn away potential consumers. Free Writing. This is a very effective starting method when creating simpler brand messages because it allows people to stimulate their creativity.

Brand 60

Brand Branding Consumer Writing 60

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). Where humans outperform AI: Creative thinking (70%).

Marketing 118

Marketing Data B2C Big Data 118

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Let’s face it, an agency search is arduous and time-consuming for both sides. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. No matter how fast you go, how long you keep at it or how beautiful your stride, the wheel keeps right on spinning.

Case Study 100

Case Study B2B Resources Web 100

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again.

Insurance 120

Insurance Insurance Writing Sports 120

Cision

OCTOBER 9, 2015

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. In “ How to Profit from Aging Baby Boomers ,” Dave Bernard writes, “These 50-year-olds are nothing like the generations that came before them.

Travel 120

Travel Hotels Television Consumer 120

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

PR Fuel

SEPTEMBER 16, 2021

Certain products require time, thought, and consideration on the part of the consumer. So, how do you put a call of action in writing? When you write a blog post or article, always include a CTA that takes the reader to a related article, product, service, or sign-up. Call to Action Tips. Be Nurturing. Give a gift.

Writing 101

Writing Resources Social Media Creativity 101

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? And yes, I am a Barbie that is powered by coffee!

SMB 52

SMB Viral Creativity Course 52

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. There are many types of writing styles. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy.

Writing 66

Writing Interviews Creativity Small Business 66

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social.

Writing 120

Writing Engineering Journalism Analytics 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. When it’s not servicing its many clients, you can follow its Tweets on its blogs, news releases and research reports. Its focus is on “consumer attention, earning client relationships and staff dedication.”

Agency 72

Agency Twitter Conference Financial 72

5W PR

NOVEMBER 9, 2017

Influencer marketing is a very popular form of getting product in front of consumers, and is quickly becoming an increasingly crowded and competitive space where brands can shine. It’s been fragmented as the average consumer has become increasingly unique. MM impressions and 19K+ engagements on social. Is it a boost in followers?

Marketing 95

Marketing SEO Creativity YouTube 95

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Creative Consultant, NATIONAL.

Marketing 68

Marketing Sports Blogging Writing 68

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. You can read more about the coverage of big tech more broadly in our recent blog here. The top publishers writing about brands. Whether it’s a brand dropping a celebrity, consumers protesting a brand, or termination of a partnership, controversial themes represented 22% of the top brand stories.

Brand 88

Brand Branding Healthcare Report 88

The Hoffman Agency

FEBRUARY 4, 2021

I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on. I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time.

B2C 41

B2C Pitching Writing Internal 41

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When you wake up, grab a cup of coffee or a glass of water and write down at least 10 ideas that come into your head. We’re never satisfied with the first idea we create.

Exercises 101

Exercises Creativity Radio Resources 101

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Nail the right database for media research.

Pitching 136

Pitching Tools Agency Resources 136

Waxing UnLyrical

JUNE 7, 2018

Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Creativity is desired, yet is in short supply. I had never heard of it before skimming through the blog post. Just not our basics.

Creativity 64

Creativity Writing Blogging Consumer 64

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Good writing should speed readers along , not confuse them with industry jargon. Simplify, then simplify more.

Case Study 106

Case Study Study Video Writing 106

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80