Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events.

Trade Shows 88

Trade Shows Conference System Social Media 88

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. 6 Sources of B2B influencers. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. Check out our recent blog “ Which is Better, a Press Release or a Pitch ?”

Writing 130

Writing How To Interviews Pitching 130

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. Booths are broken down in minutes, carpet is rolled up in seconds and before you know it, the conference hall is transformed back to an empty concrete room in the blink of an eye. Write a Powerful Post-show Press Release.

Trade Shows 72

Trade Shows Video Writing Conference 72

PR 20/20

JUNE 22, 2022

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. For conferences and trade shows, teams can also take advantage of the app’s business card scanner.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Of all the media relations insights the best one is this: be relevant. 13) Most plan their stories in the near term.

Survey 169

Survey Media Relations Pitching Media 169

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? 5-8, 2022, with Media Days Jan. What are you waiting for? * * *.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

APRIL 24, 2023

The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch? Watch for the next installment in our Procurement blog series. There’s more satisfaction.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Building Relationships Before the Conference.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

The Hoffman Agency

MARCH 22, 2019

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Hoffman Agency

MAY 23, 2018

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before. We are extremely honoured to be part of it once more.

Trade Shows 28

Trade Shows Conference Industry Internal 28

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. Next year, don’t let it come to that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. B2B marketing lead generation during the Coronavirus pandemic. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

This effectively takes a substantial portion of the sales discovery and problem identification process out of the hands of sales – and squarely into the purview of B2B marketing. This could have a significant effect on lead conversion and the handoff between sales and marketing. B2B buyers require an omnichannel marketing approach.

B2B 99

B2B Trade Shows Survey Study 99

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. It probably does.

Media 95

Media B2B Groups Conference 95

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations.

Publicity 100

Publicity Trade Shows Google Twitter 100

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Photo courtesy of Unsplash. What a year! PR isn’t just PR anymore. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. All markets are not created equal. You may reside in a market with low price points for your services. Be strategic when expanding your service area by focusing on a single market or industry. Inbound marketing.

Local 41

Local How To Skype Trade Shows 41

The Hoffman Agency

APRIL 8, 2019

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. Multiple markets, multiple cultures, multiple languages.

Publicity 28

Publicity Agency Trade Shows Resources 28

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention.

Media Relations 40

Media Relations How To Media Conference 40