Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. Use trending topics to get ideas for your blog posts or white papers. Writer’s block is the worst, no? Create list posts.

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Marquee clients will often be glad to write a glowing testimonial – which the PR team will publish on the website, in blog posts, and on social channels.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership.

Government 136

Government Survey Ethics Media 136

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. Find the 2018 Trust Barometer here.).

Communications 126

Communications Employee Leadership Writing 126

Sword and the Script

AUGUST 15, 2023

When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. Or just reply to this message if you are a subscriber and receiving blog posts by email. Observation 2: The second observation is that content that speaks directly to prospects and demonstrates industry expertise comes up three times.

B2B 116

B2B Study Survey Software 116

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. By listening to their customers and responding to their needs and concerns, entrepreneurs can build trust and loyalty for their brand.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. By listening to their customers and responding to their needs and concerns, entrepreneurs can build trust and loyalty for their brand.

Publicity 52

Publicity Brand Branding Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Add this to a revised brand plan, with an achievable goal – say becoming a community member of the top five blogs in your industry. A well-written white paper is effective no matter what kind of business you have, B2B or B2C.

Brand 149

Brand Branding Healthcare B2C 149

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Public Relations Strategic Communications Content Content Marketing Game Changer Communications Jason Sprenger Leadership PR' What’s the right channel to use? What’s the right timing? Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation. These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers.

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

5W PR

JUNE 27, 2022

That means they’re constantly looking for publications that talk about specific industries that might be relevant to them, which is where thought leadership and the expertise of ad tech business owners can be incredibly helpful.

Company 88

Company Strategy Publicity Advertising 88

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Why would anyone want 10 ways?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. It is a great way to demonstrate leadership and enhance your credibility with clients. Talk to us!

Leadership 62

Leadership Case Study Video YouTube 62

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. Whether you are writing a social media ad or thought leadership article, you want to create content that will not only be seen but read.

Infographics 40

Infographics Writing Content Marketing Education 40

Cision

JUNE 25, 2015

Blog about the coverage. Explain more in a blog post and post to your site. Report back to leadership. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. But in all agencies, the importance of business communication can’t be underestimated.

Training 159

Training Pitching Writing Video 159

Beyond PR

APRIL 3, 2018

Extension of Your Company Website And Blog. How are you engaging audiences outside of your owned spaces and driving visibility back to your company’s website and blog? It’s filled with rich content such as product marketing, multimedia, blog posts, white papers, upcoming events, etc. 3) Thought Leadership.

Strategy 72

Strategy Education Resources Examples 72

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Contently - Strategy

SEPTEMBER 20, 2022

This is a great tactic for thought leadership content, in particular. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. If you’re a smaller business, weigh the pros and cons of engaging among leadership before taking any action. How to take action if your content is stolen.

Ethics 73

Ethics Social Media Trends Viral 73

Sword and the Script

AUGUST 4, 2015

The leadership called for a quick huddle with key players from across the unit. Likewise it’s what stakeholders in a company expect of business leadership. In my mind, planning spans three dimensions, beginning with those responsible: Leadership. Thought leadership webinars. White papers (true white papers).

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Show why you’re different and how you think.

How To 117

How To eBook Leadership Social Media 117

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.

Video 86

Video Communications Strategy Product Launch 86

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! It often means getting serious about building a brand in this region and having a local spokesperson, some local thought leadership and a platform on which to tell the brand story and how it is evolving in each market. . If so, how?

Local 120

Local Newspapers Retail Sports 120

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Take photos and if you generate enough tips and insight, package the content together into a kit.

Film 78

Film Community YouTube Video 78

Sword and the Script

JUNE 13, 2017

How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. See these related posts: Why Content Marketing and Public Relations Need Each Other. A Data-Driven Answer for B2B]. Stage 3: Bargaining.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ).

Content Marketing 49

Content Marketing Marketing Brand Branding 49

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. The white paper has its own specific audience and purpose that separates it from other PR content. A blog-eat-blog world . Less is more. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Communications Conversations

DECEMBER 5, 2019

This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. How do you think that prepared you for these leadership roles you’ve assumed recently?

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88