Polaris

DECEMBER 10, 2014

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can’t blast out a link to your latest ebook. You can email them your blog to promote engagement. I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. She’s best known for Birds on the Blog , a multi-author blog written by women with an interest in business.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. I love the idea of adding playlists to blog posts, eBooks and other pieces of content that can deepen the experience and make the content more memorable. Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Creating a website or blog offers a home for a company’s creations, fostering a stronger connection with its followers.

Media 78

Media YouTube Transportation eBook 78

5W PR

JANUARY 12, 2024

In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

APRIL 29, 2023

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. Lead A Lead is a contact or company who has converted on your website or through some other interaction with your organization beyond a subscription sign-up.

eBook 84

eBook How To Examples Groups 84

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 1, 2024

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Event planning companies. Technology companies. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

PR for Anyone

NOVEMBER 2, 2021

The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. Every time you work with a lender, title company, buyer or seller, if you are connected on LinkedIn, ask them for a recommendation. You might connect with someone from high school, college, a former company you worked for.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Communications Conversations

MARCH 8, 2019

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog.

eBook 102

eBook LinkedIn Brand Branding 102

Polaris

NOVEMBER 18, 2014

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme. 5: Day One Insights—Content Marketing World eBook by King Content.

Conference 171

Conference eBook Content Marketing Brand 171

Onclusive

AUGUST 30, 2017

As budgets tighten, the inter-departmental competition for company dollars becomes extremely competitive. They must demonstrate how they’re helping their company reach and exceed its business objectives. For a more in-depth look at PR Attribution, download our free eBook. The best way to do this is through attribution.

Tools 170

Tools eBook System Data 170

PR 20/20

NOVEMBER 18, 2022

CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? So, for example, if my goal were to share another wildly helpful Ready North blog post, I'd ask you to click here. Be sure to include them in the following: Blogs. Online ads.

Marketing 80

Marketing eBook Creativity Social Media 80

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. Please support my PR blog by sharing it with other communication professionals. 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Create video tutorials. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 65

eBook Video YouTube SEO 65

PR 20/20

JANUARY 9, 2023

Understanding your customer’s path to purchase, or buyer’s journey , will set your company apart from competitors. Blog posts, social media shares, white papers, ebooks, and videos. For more tips and tricks, marketing insights, and industry updates delivered straight to your inbox, subscribe to our blog.

Comparison 87

Comparison Resources eBook Case Study 87

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. For B2B companies, an educated customer is like gold. Offer useful information and insights. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Polaris

DECEMBER 13, 2014

Using a fictional company called Potter Paralegal Inc., Potter Paralegal’s content strategy needs to include pieces that address these questions, create awareness of their company and begin to build trust with prospects. Top-of-the-funnel content options the company should consider include: eBooks—e.g., eBooks—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Here are some of the best places to grow your knowledge. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Please support my blog by sharing it with other PR- and communication professionals.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Doctor Spin

DECEMBER 4, 2023

Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. Doctor Spin | The PR Blog. link] Learn more: Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Media 52

Media eBook Viral Construction 52

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Communication Rises to the Top At ReputationUs we advise companies and organizations how to enhance, protect and defend their valuable reputations.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Doctor Spin

NOVEMBER 5, 2023

Please support my blog by sharing it with other PR- and communication professionals. Read also: The Silent Switch: How Algorithms Have Changed Subscribe and get a free ebook on how to get better PR ideas. The media company can access your friend list and push their content (or favoured content) into your feed. The trend graph.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

PR 20/20

JANUARY 19, 2023

Does your company even have buyer personas established? The following are examples of content marketing efforts your buyer personas can support Blogging. guide, ebook). For example, if all your personas vary based on company size, ask each lead for information about company size on your forms. M arketer Madison.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Doctor Spin

JUNE 7, 2023

Learn more: 150—Dunbar’s Number Subscribe and get a free ebook on how to get better PR ideas ! Traditionally, the “Company,” a standard unit in military organization, tends to hover around the Dunbar number. Please support my blog by sharing it with other PR- and communication professionals. Here are some examples: Hutterites.

Wikipedia 52

Wikipedia eBook Groups Journalism 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. How to prep and pitch a byline. Strong opinions stimulate reporters and readers.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them. Additionally, linking relevant content within company newsletters and other output helps draw a larger audience.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159